SEO helps you to gain visibility online and increase your authority as a brand. However, it can also be a big headache, especially at the beginning as it's a strategy with medium to long term results. Be that as it may, it is something you need to un... Read more
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Natural Language Processing (NLP) continues to reshape how Google understands and ranks content. If you're serious about improving or maintaining your page rankings, you should start implementing modern NLP SEO tactics right away. Read more
Surely in your SEO strategy, keywords cannot be missing, but have you ever considered search intent? If you want to give a boost to your articles or web pages, it might be time to address this question. In this article, we'll tell you all about user ... Read more
At Google's annual event, Google Marketing Live (GML), it was clear that AI would be the most important topic. Artificial intelligence now permeates multiple aspects of our lives and may soon be an indispensable aid to facilitate the work of marketer... Read more
In marketing, it's not enough to know how many people are visiting your website; you also have to know where they come from. Not all visits are created equal, and identifying the different traffic sources that bring people to your site will help you ... Read more
A backlink is a link that is found on another website and redirects to yours. In terms of SEO positioning, backlinks play a very important role, since the more backlinks you have, the better positioning you can achieve on search engines. This is beca... Read more
Search engines and their algorithms do not stop evolving, as do the expectations of users. Read more
When we talk about clusters in marketing and content creation, we are referring to creating topic clusters, which help improve your SEO positioning and strategy. In this article, we will take a look at what these topic clusters are, how to create the... Read more
Mobile has the upper hand when it comes to SEO and SEM since most of the searches and traffic come from these devices. Google is well aware of this. That’s why, for a few years now, it has implemented mobile-first indexing. But do you know exactly wh... Read more
The zero click search, which translates to searches without clicks, is something that content creators have been very concerned about lately because it can negatively affect a web page's SEO positioning. Read more
