Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: SEO & SEM By Pere Munar, on 3 June 2022

Google Performance Max Campaigns: What They Are, Advantages, and How to Create Them

Google Ads is constantly offering better options for advertisers. One of these options is Performance Max Campaigns, which help advertisers improve their campaigns' performance by using artificial intelligence and marketing automation. Read more

Tags: SEO & SEM By Pep Canals, on 31 May 2022

What Are Responsive Search Ads?

Google Ads is a fundamental tool in advertising, as it has been the leader in online advertising for a long time. Knowing the types of ads that can be created with Google AdWords is key to maximizing your online advertising strategy. Read more

Tags: SEO & SEM By Laia Cardona, on 27 May 2022

Crawl Budget in SEO: What It Is and How to Optimize It

Crawl budget is a very important metric in SEO, as well as one of the elements that can help optimize and position a web page. Despite its importance, it is not a frequently discussed topic when talking about SEO. Read more

Tags: SEO & SEM By Irene Riart, on 13 April 2022

How to Use HubSpot to Improve Your Web Positioning: 7 SEO Tips

SEO is an essential part of any marketing strategy, especially if you use an inbound methodology. And within the inbound world, if you use Hubspot, it should be very easy for you to optimize your posts and increase your position in Google's rankings. Read more

Tags: SEO & SEM By Laia Cardona, on 7 April 2022

Top 5 Search Engines in Other Countries: Alternatives to Google

Though Google is one of the most used search engines and many brands focus exclusively on getting a good SEO positioning within it, there are alternatives to Google used in other countries. Read more

Tags: SEO & SEM By Michelle Bernachi, on 31 March 2022

What Are Branded Keywords?

Keywords are fundamental in any SEO campaign, especially branded keywords. This type of keyword can be used by potential customers when they want to access content or have information directly related to the company. Read more

Tags: SEO & SEM By Laia Cardona, on 17 March 2022

Google Penalty: Reasons, How to Detect It and Possible Solutions

When trying to achieve a good SEO positioning in a fraudulent way or violating any of the Google Webmaster Guidelines, you could get a google penalty. Read more

Tags: SEO & SEM By Laia Cardona, on 11 March 2022

Google Web Stories: What They Are and How to Create Them

The popularity of Instagram stories has led Google to create its own version: Google Web Stories. Considering that a high percentage of users mostly watch stories on social networks, it is worth including them in content strategies to increase web tr... Read more

Tags: SEO & SEM By Laia Cardona, on 25 February 2022

What Is Keyword Stuffing and How Can You Avoid It?

SEO has evolved a lot over the years as positioning algorithms have changed. This means that techniques that were used years ago, such as keyword stuffing, no longer work. Learn what keyword stuffing is and how to avoid it. Read more

Tags: SEO & SEM By Pere Munar, on 12 November 2021

Google BERT: What It Is, How It Works, and How It Affects You

Google is the undisputed leader in online search, and its goal is to provide even better service to users. To do this, the algorithm that determines what content appears on the search results page (SERP) and keeps changing and evolving to offer bette... Read more