By David Tomas, on 2 April 2021
In marketing, as in life, it is important to know not only yourself but also those around you. That's why no strategy is complete without a thorough analysis of the competition.
Competitor analysis consists of evaluating all aspects of your competitors' marketing strategy: how they promote their products and services, the functionalities of their website, their social media presence, search engine positioning, etc. By identifying their strengths and weaknesses, you can detect opportunities and threats to your own brand.
Doing a complete analysis of several competitors is an ambitious goal, so it's normal not to be sure where to start. To help you out, we are sharing our top 25 favorite competitor analysis tools.
Top 25 Competitive Analysis Tools
1. SimilarWeb
This business intelligence tool specializes in analyzing the traffic to your website and the sites of your competitors so that you can make comparisons and quickly analyze the evolution.
2. Social Blade
This tool specializes in social network analysis, with statistics on YouTube, Twitch, Twitter, and Instagram.
3. PageSpeed Insights
This Google tool is used to measure the loading speed of a website. It is very useful both to analyze yours and to see the strengths and weaknesses of competitors.
4. Ubersuggest
Enter your competitor's domain in this free keyword tool to find out how they are approaching their SEO and get ideas to improve your own ranking.
5. Cloud Natural Language
This Google tool specializes in analyzing text. It can be very useful to understand the keys to the content that ranks better in Google.
6. Facebook Ad Library
Here you can see what your competitors are doing in terms of social ads and get practical ideas to improve your own Facebook ads.
7. Answer The Public
Analyze the most common searches around your competitors' brands in order to better target your SEO and SEM strategies.
8. Open Admin Tools
A web page where you can enter the URL of the competition and in a few seconds you get a detailed analysis. From how many pages are indexed in each search engine (Baidu, Bing, Google), to an analysis of the HTTP header and DNS.
9. Newsletters From Competitors
More than a tool, this is a trick to keep up with the email marketing strategy of your competitors. Simply sign up for their newsletters and analyze the length, frequency, type of offers, personalization etc. in the messages they send you.
10. Pi Datametrics
This tool allows you to analyze trends and audience intent to measure the impact of your campaigns and those of your competitors.
11. Kompyte
This tool gives you information about your competitors' traffic, referrals, visitor behavior, keywords, search rankings, ads, and social media metrics. In addition, it can suggest competitor brands to analyze based on your keywords.
12. Brandwatch Audiences
A tool specialized in the analysis of social media audiences. With it, you will be able to know the demographic profile of your competitors' followers, the influencers they follow, and the content they share.
13. Google Alerts
To keep an eye on mentions of your competitors' brands (and your own!) and see what's new.
14. Google Keyword Planner
Esta herramienta de SEO imprescindible también te sirve para analizar las páginas web de tu competencia y ver la competitividad de diferentes términos para SEM.
15. SpyFu
This tool gives you data on keywords and competitor ads but it also does some analysis for you and tells you what are the best opportunities to rank.
16. Semrush
If you want to go a step further in competitor SEO analysis, Semrush is a great solution. This keyword analysis tool is very comprehensive and is especially focused on competitor analysis.
17. Moz
Link building is one of the most important aspects of SEO but also one of the least transparent. Fortunately, with Moz you can analyze your competitors' link building in almost real time.
18. Majestic SEO
One of the leading tools for everything to do with search. You can use it to view your competitor's inbound link profile with a single click.
19. Ahrefs
This is another tool focused on link building data but it also serves as an all-in-one SEO tool. One of its biggest advantages is that it works very well for small companies and agencies, while also being able to scale for more ambitious projects.
20. Woorank
You can use this tool to do an SEO audit of your website and compare it to three competitors. It includes data on technical SEO, site performance, inbound link quality, keyword usage, and more.
21. Screaming Frog
This tool imitates Google spiders and crawls all types of web content. It makes the analysis process much easier because it collects information very quickly and efficiently.
22. SpyOnWeb
A tool designed to "spy" on the competition through their URL or IP as it shows you resources from all over the web that link back to your competitor's site.
23. Seigoo
Another tool specialized in domain SEO analysis that you can use to compare your results with those of your main competitors. It offers data on SEO, mobile, usability, and social networks. This tool is currently only for Spanish language searches and results, so it is useful if your organization works internationally with Spanish speaking markets.
24. iSpionage
With this tool you will be able to track your competitors on both Google and Bing and see their most effective ads. It is also one of the few online tools that offer industry-wide data.
However, for now it is only available to analyze competition in English-speaking countries like the United Kingdom, the United States, Australia, and Canada.
