SEO & SEM

The Top 25 Tools for the Best Competitor Analysis

By David Tomas, on 02 April 2021

In marketing, as in life, it is important to know not only yourself but also those around you. That's why no strategy is complete without a thorough analysis of the competition.

Competitor analysis consists of evaluating all aspects of your competitors' marketing strategy: how they promote their products and services, the functionalities of their website, their social media presence, search engine positioning, etc. By identifying their strengths and weaknesses, you can detect opportunities and threats to your own brand.

Doing a complete analysis of several competitors is an ambitious goal, so it's normal not to be sure where to start. To help you out, we are sharing our top 25 favorite competitor analysis tools.

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The Top 25 Tools for the Best Competitor Analysis

 

Top 25 Competitive Analysis Tools

 

1. SimilarWeb

This business intelligence tool specializes in analyzing the traffic to your website and the sites of your competitors so that you can make comparisons and quickly analyze the evolution.

The Top 25 Tools for the Best Competitor Analysis

 

2. Social Blade

This tool specializes in social network analysis, with statistics on YouTube, Twitch, Twitter, and Instagram.

The Top 25 Tools for the Best Competitor Analysis: Social Blade

 

3. PageSpeed Insights

This Google tool is used to measure the loading speed of a website. It is very useful both to analyze yours and to see the strengths and weaknesses of competitors.

The Top 25 Tools for the Best Competitor Analysis:page speed insights

 

4. Ubersuggest

 Enter your competitor's domain in this free keyword tool to find out how they are approaching their SEO and get ideas to improve your own ranking. 

The Top 25 Tools for the Best Competitor Analysis:Ubersuggest

 

5. Cloud Natural Language

This Google tool specializes in analyzing text. It can be very useful to understand the keys to the content that ranks better in Google.

The Top 25 Tools for the Best Competitor Analysis:Natural Language

 

6. Facebook Ad Library

Here you can see what your competitors are doing in terms of social ads and get practical ideas to improve your own Facebook ads.

The Top 25 Tools for the Best Competitor Analysis: FacebookAd Library

 

7. Answer The Public

Analyze the most common searches around your competitors' brands in order to better target your SEO and SEM strategies.

The Top 25 Tools for the Best Competitor Analysis:Answer the People

 

8. Open Admin Tools

A web page where you can enter the URL of the competition and in a few seconds you get a detailed analysis. From how many pages are indexed in each search engine (Baidu, Bing, Google), to an analysis of the HTTP header and DNS.

The Top 25 Tools for the Best Competitor Analysis: open admin tools

 

9. Newsletters From Competitors

More than a tool, this is a trick to keep up with the email marketing strategy of your competitors. Simply sign up for their newsletters and analyze the length, frequency, type of offers, personalization etc. in the messages they send you.

The Top 25 Tools for the Best Competitor Analysis: Newsletter

 

10. Pi Datametrics

This tool allows you to analyze trends and audience intent to measure the impact of your campaigns and those of your competitors.

The Top 25 Tools for the Best Competitor Analysis: pi datametrics

 

11. Kompyte

This tool gives you information about your competitors' traffic, referrals, visitor behavior, keywords, search rankings, ads, and social media metrics. In addition, it can suggest competitor brands to analyze based on your keywords.

 

12. Brandwatch Audiences

A tool specialized in the analysis of social media audiences. With it, you will be able to know the demographic profile of your competitors' followers, the influencers they follow, and the content they share.

The Top 25 Tools for the Best Competitor Analysis: Brandwatch

 

13. Google Alerts

To keep an eye on mentions of your competitors' brands (and your own!) and see what's new.

The Top 25 Tools for the Best Competitor Analysis: Google Alerts

 

14. Google Keyword Planner

Esta herramienta de SEO imprescindible también te sirve para analizar las páginas web de tu competencia y ver la competitividad de diferentes términos para SEM.

The Top 25 Tools for the Best Competitor Analysis: Google Keyword Planner

 

15. SpyFu

This tool gives you data on keywords and competitor ads but it also does some  analysis for you and tells you what are the best opportunities to rank.

The Top 25 Tools for the Best Competitor Analysis: Spyflu

 

16. Semrush

If you want to go a step further in competitor SEO analysis, Semrush is a great solution. This keyword analysis tool is very comprehensive and is especially focused on competitor analysis.

The Top 25 Tools for the Best Competitor Analysis: Semrush

 

17. Moz

Link building  is one of the most important aspects of SEO but also one of the least transparent. Fortunately, with Moz you can analyze your competitors' link building in almost real time.

 The Top 25 Tools for the Best Competitor Analysis: moz

 

18. Alexa

This tool is great for analyzing your competitor's traffic, especially for large and international websites.

The Top 25 Tools for the Best Competitor Analysis: Alexa Keyword Research

 

19. Majestic SEO

One of the leading tools for everything to do with search. You can use it to view your competitor's inbound link profile with a single click.

The Top 25 Tools for the Best Competitor Analysis: Majestic SEO

 

20. Ahrefs

This is another tool focused on link building data but it also serves as an all-in-one SEO tool. One of its biggest advantages is that it works very well for small companies and agencies, while also being able to scale for more ambitious projects.

 The Top 25 Tools for the Best Competitor Analysis: ahrefs

 

20. Woorank

You can use this tool to do an SEO audit of your website and compare it to three competitors. It includes data on technical SEO, site performance, inbound link quality, keyword usage, and more.

 The Top 25 Tools for the Best Competitor Analysis: woorank

 

22. Screaming Frog

This tool imitates Google spiders and crawls all types of web content. It makes the analysis process much easier because it collects information very quickly and efficiently.

 

23. SpyOnWeb

A tool designed to "spy" on the competition through their URL or IP as it shows you resources from all over the web that link back to your competitor's site.

The Top 25 Tools for the Best Competitor Analysis: spyonweb

 

24. Seigoo

Another tool specialized in domain SEO analysis that you can use to compare your results with those of your main competitors. It offers data on SEO, mobile, usability, and social networks. This tool is currently only for Spanish language searches and results, so it is useful if your organization works internationally with Spanish speaking markets.

Las 25 TOP herramientas para el mejor analisis de la competencia Seigoo

 

25. iSpionage

With this tool you will be able to track your competitors on both Google and Bing and see their most effective ads. It is also one of the few online tools that offer industry-wide data.

Las-25-top-herramientas-para-el-analisis-de-la-competencia-ispionage

However, for now it is only available to analyze competition in English-speaking countries like the United Kingdom, the United States, Australia, and Canada.

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David Tomas

CEO y cofundador de Cyberclick. Cuenta con más de 20 años de experiencia en el mundo online. Es ingeniero y cursó un programa de Entrepreneurship en MIT, Massachusetts Institute of Technology. En 2012 fue nombrado uno de los 20 emprendedores más influyentes en España, menores de 40 años, según la Global Entrepreneurship Week 2012 e IESE. Autor de "La empresa más feliz del mundo" y "Diario de un Millennial". ______________________________________________________________________ CEO and co-founder of Cyberclick. David Tomas has more than 20 years of experience in the online world. He is an engineer and completed an Entrepreneurship program at MIT, Massachusetts Institute of Technology. In 2012 he was named one of the 20 most influential entrepreneurs in Spain, under the age of 40, according to Global Entrepreneurship Week 2012 and IESE. Author of "The Happiest Company in the World" and "Diary of a Millennial".