Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Google Product Listing Ads (PLAs) are becoming more and more popular. That’s because PLAs are visually appealing, informative and attract eager shoppers. Overall, Google Shopping Ads saw a 38% increase in spending in 2020. If you want to better under...Read more
NLP (Natural Language Processing) is a change in Google’s algorithm that affects SEO. NLP focuses on understanding the context of Google searches, not just selected keywords.Read more
Search engine marketing will radically change in the coming years, especially the way campaign results will be measured, since most browsers are eliminating cookies. To offer a new solution to the advertising sector, Google has launched the Privacy S...Read more
Google is continuously making updates to their algorithm and within a given year there are literally hundreds of changes made. Algorithm changes which influence ranking, however, are less frequent. In May 2021, Google is set to roll out its new ‘Core...Read more
Optimizing your site for SEO is a complex task that requires continual updating. However, by consistently following some SEO best practices, you'll see results. While most people think about keywords in plain text, images are not to be overlooked whe...Read more
Ever since mobile searches overtook desktop searches in 2015, Google has made mobile indexing its top priority. These changes have destabilized search engine optimization (SEO).Read more
Link building has been and continues to be an essential SEO strategy for anyone looking to boost traffic. Link building involves creating inbound links to your website from external sites with the end goal of increasing your rankings in SERPs (search...Read more
![The Best URL Structure for SEO [+video]](https://156214.fs1.hubspotusercontent-na1.net/hub/156214/hubfs/blog/url%20structure.jpg?width=758&height=396&name=url%20structure.jpg "The Best URL Structure for SEO [+video]")
When talking about on-page SEO, we often focus on techniques used to optimize headlines, meta descriptions, or content. But there is something else that can have a big impact on your website’s positioning on search engines: the URL structure and site...Read more
Link Building is an SEO strategy that can be very beneficial for your business.Read more
There are many different factors that have a hand in getting your website to the number one position in Google’s SERP (search engine results page). But how can you know if you’re on the right track to reaching that goal?Read more
