Marketing Blog

Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: SEO & SEM By Pere Munar, on 17 February 2021

Google Product Listing Ads: Shopping Campaigns

Google Product Listing Ads (PLAs) are becoming more and more popular. That’s because PLAs are visually appealing, informative and attract eager shoppers. Overall, Google Shopping Ads saw a 38% increase in spending in 2020. If you want to better under...Read more

Tags: SEO & SEM By Laia Cardona, on 9 February 2021

What is Natural Language Processing (NLP) in SEO?

NLP (Natural Language Processing) is a change in Google’s algorithm that affects SEO. NLP focuses on understanding the context of Google searches, not just selected keywords.Read more

Tags: SEO & SEM By Pep Canals, on 28 January 2021

2021 Search Engine Marketing (SEM) Trends

Search engine marketing will radically change in the coming years, especially the way campaign results will be measured, since most browsers are eliminating cookies. To offer a new solution to the advertising sector, Google has launched the Privacy S...Read more

Tags: SEO & SEM By Jorge Vergara, on 19 January 2021

What are Google Core Web Vitals? How to Measure and Fix

Google is continuously making updates to their algorithm and within a given year there are literally hundreds of changes made. Algorithm changes which influence ranking, however, are less frequent. In May 2021, Google is set to roll out its new ‘Core...Read more

Tags: SEO & SEM By Dany Ortiz, on 14 December 2020

How to Optimize Images and Gifs for SEO

Optimizing your site for SEO is a complex task that requires continual updating. However, by consistently following some SEO best practices, you'll see results. While most people think about keywords in plain text, images are not to be overlooked whe...Read more

Tags: SEO & SEM By Dany Ortiz, on 1 December 2020

What is Mobile SEO? Definition and 9 Strategies

Ever since mobile searches overtook desktop searches in 2015, Google has made mobile indexing its top priority. These changes have destabilized search engine optimization (SEO).Read more

Tags: SEO & SEM By Colm Fitzgerald, on 17 November 2020

10 Link Building Strategies and Tips

Link building has been and continues to be an essential SEO strategy for anyone looking to boost traffic. Link building involves creating inbound links to your website from external sites with the end goal of increasing your rankings in SERPs (search...Read more

Tags: SEO & SEM By Laia Cardona, on 13 August 2020

The Best URL Structure for SEO [+video]

When talking about on-page SEO, we often focus on techniques used to optimize headlines, meta descriptions, or content. But there is something else that can have a big impact on your website’s positioning on search engines: the URL structure and site...Read more

Tags: SEO & SEM By Lucas Emma (Autor invitado), on 3 June 2020

What is Link Building? Benefits and Strategy

Link Building is an SEO strategy that can be very beneficial for your business.Read more

Tags: SEO & SEM By Shanon Roberts, on 29 April 2020

Simple Guide to Domain Authority: What Is It and How To Find It

There are many different factors that have a hand in getting your website to the number one position in Google’s SERP (search engine results page). But how can you know if you’re on the right track to reaching that goal?Read more

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