Keyword density is a term used in SEO to refer to the number of times keywords are repeated within the copy on a web page. Search engines like Google penalize having a high keyword density because it means that the content is not optimized for the us... Read more
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Keyword research is a fundamental step of any SEO strategy or PPC campaign. We’ll explain what it is, how to apply it to your brand, and what tools you can use. Read more
When talking about SEO and search engines, inevitably our minds go to Google. It’s no surprise, considering the king of search engines occupies almost the entire market. However, it’s not the only one. Have you ever considered that positioning in Bin... Read more
SEO is a marathon, not a sprint. Instead of obsessing over short-term results, you need to look at it as an investment that will pay off for years to come. Read more
More than 80% of Google Ads users use automated bidding as part of their strategy. The Smart Bidding system allows you to optimize bids in real-time and helps you save management time. But to get the most out of it, there are several important aspect... Read more
Google Ads is constantly offering better options for advertisers. One of these options is Performance Max Campaigns, which help advertisers improve their campaigns' performance by using artificial intelligence and marketing automation. Read more
Google Ads is a fundamental tool in advertising, as it has been the leader in online advertising for a long time. Knowing the types of ads that can be created with Google AdWords is key to maximizing your online advertising strategy. Read more
Crawl budget is a very important metric in SEO, as well as one of the elements that can help optimize and position a web page. Despite its importance, it is not a frequently discussed topic when talking about SEO. Read more
SEO is an essential part of any marketing strategy, especially if you use an inbound methodology. And within the inbound world, if you use Hubspot, it should be very easy for you to optimize your posts and increase your position in Google's rankings. Read more
Though Google is one of the most used search engines and many brands focus exclusively on getting a good SEO positioning within it, there are alternatives to Google used in other countries. Read more
