Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Online Marketing & Digital Marketing By Chantal India, on 21 March 2022

Advertising Copy: Characteristics and How to Write It

In advertising, it's said that a picture is worth a thousand words, but this is not entirely true. Writing effective advertising copy is crucial in order to specify your brand's message, define the benefits of your products or services, and convince ...Read more

Tags: Online Marketing & Digital Marketing By Chantal India, on 18 March 2022

Scent Marketing: What Is It and How Does It Position Your Brand?

Here's an interesting question: what does marketing smell like? When planning campaigns, marketers tend to think of visual and auditory aspects, but the truth is that all five senses can have a huge impact on creating an unforgettable brand experienc...Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 8 March 2022

Location-Based Marketing: What It Is and How It Works

One of the clearest examples of how cutting edge technology can be applied in marketing is the use of customer location. Practically any company can take advantage of this to become more visible online and impact potential customers with greater prec...Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 3 March 2022

What Is a Beacon and How Does It Help Retail Marketing?

Beacons are changing the marketing landscape. These devices allow you to combine retail marketing and digital marketing to deliver customized messages to users based on their location.Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 2 March 2022

How to Create a Referral Marketing Strategy to Drive Sales

Consumer feedback is a major key to business success. How many times have you gone to a restaurant or purchased a product, because a family member or friend recommended it to you? Believe it or not, that right there is marketing—more precisely, refer...Read more

Tags: Online Marketing & Digital Marketing By Berta Ventura, on 2 February 2022

What Is Remarketing and How Does It Work?

Remarketing is becoming an increasingly popular advertising strategy. It is the process of targeting individuals who have already engaged with your brand, with the aim of increasing conversion rates and improving lead generation. This makes it a high...Read more

Tags: Online Marketing & Digital Marketing By Helena Alcoverro, on 28 January 2022

Competitive Benchmarking: Definition and Advantages

A benchmark is an essential tool in any marketer's arsenal because it accurately assesses a company's position in the industry and identifies ideas for improvement.Read more

Tags: Online Marketing & Digital Marketing By Dany Ortiz, on 27 January 2022

What Is a CRM Database?

Is your digital marketing team already working with a CRM database? If not, you may be missing out on opportunities to engage more efficiently with customers and close more sales.Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 26 January 2022

Chatbot Marketing: What You Need to Know

Chatbot marketing is an increasingly popular digital marketing strategy that can help you facilitate customer communication and improve you customer service levels. It involves using chat programs to automatically generate conversations with potentia...Read more

Tags: Online Marketing & Digital Marketing By Estela Viñarás, on 26 January 2022

What Is Viral Marketing? Examples and Advantages

Every day we hear about viral marketing, a new viral video, or content that has spread at the speed of light. But what is viral marketing? And how did it get to be viral? Is it due to a viral product or viral advertising? Or is it simply luck that ra...Read more

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