Marketing is fundamental to growing a brand. It communicates the reasons why consumers should choose your brand, including the advantages, price, and unique features of your product or service. Marketing also helps maintain relationships with custome... Read more
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Push notifications are a valuable tool in marketing strategies when used effectively. They allow for clear and direct communication with users. But what exactly are push notifications, and how can they be optimized for great results? Read more
Consumer needs are the driving force behind every purchase decision. When a person has a need, they are looking for a product or service that will satisfy that need. Keeping up with consumer needs is critical for any company that wants to be successf... Read more
Did you know that your competitors are already using video in their content strategies? According a recent study from Wyzowl, 86% of brands already use video in their marketing strategies. Read more
The definition of the marketing mix is all the steps that a company takes in order to promote its product or service. These are often divided into the 4Ps of marketing: Product (or Service), Place, Price, and Promotion. But what is it exactly that we... Read more
In advertising, it's said that a picture is worth a thousand words, but this is not entirely true. Writing an effective advertising copy to accompany the more visual part of your ad is crucial to get your brand's message across, communicate your camp... Read more
Keeping up with all the technological tools that can help you execute specific tasks, either within digital marketing or any other area, is very complicated. However, there are platforms like ProductHunt that can help! Read on as we explain what this... Read more
A target audience is the group of people you are trying to reach with your marketing efforts. Building your target audience consists of knowing the goals, desires, interests, and pain points of your ideal customers. It also takes into account behavio... Read more
Viral marketing is a marketing action that is able to generate interest in a brand or product (and therefore potential sales) through messages that spread quickly from person to person. The core idea of viral marketing is that the users themselves ch... Read more
Direct marketing is a form of marketing that focuses on communicating directly with customers or clients to promote products or services. The method of communication by the advertiser or marketer can come in many formats, like email, social ads, or e... Read more
