Ever since mobile searches overtook desktop searches in 2015, Google has made mobile indexing its top priority. These changes have destabilized search engine optimization (SEO). Read more
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No other medium of communication is quite as engaging as video content. Simply put, video is more entertaining and visually compelling than images, text or sound alone. What’s more, videos in email can increase open rates by 19% and click-through rat... Read more
Introduced in 2019, Google Discovery Ads have become one of the most impactful and engaging forms of search engine marketing today. Google has developed a way to reach audiences using custom content as they browse and scroll. This platform allows mar... Read more
WhatsApp is the world’s most popular messaging app. While WhatsApp hasn’t caught on in the U.S. as it has in the rest of the world, it still offers social media marketing possibilities domestically. If you do business internationally, it’s an absolut... Read more
Link building has been and continues to be an essential SEO strategy for anyone looking to boost traffic. Link building involves creating inbound links to your website from external sites with the end goal of increasing your rankings in SERPs (search... Read more
By Chantal India, on 11 November 2020
What are Facebook Lead Ads? Benefits and Examples
Since its launch in 2004 Facebook has achieved growth every single year, and with 2.45 billion users is still the world’s most popular social media platform. In the business realm, over 92% of marketers utilize Facebook advertising. And ‘Lead Ads’ ar... Read more
This year hasn’t exactly been business as usual, yet according to Deloitte, many shoppers are still poised for major holiday spending. And If numbers from last spring’s lockdown are any indication, people are even more likely to shop online this holi... Read more
While most information regarding keyword research focuses on Google, YouTube is in fact (behind Google) the web’s second most popular search engine, and YouTube SEO is absolutely essential for channel growth. In this post we’ll break down what YouTub... Read more
By Colm Fitzgerald, on 3 November 2020
What is Guerilla Marketing? Examples and Definition
My first understanding of guerilla marketing happened a few years ago during a marketing conference in Beverly Hills. It was something novel for me as a business owner at the time: creating disruptive, oftentimes humorous and impossible to ignore adv... Read more
Getting the word out about your brand or product can seem overwhelming considering the wealth of options available in our data centric world. While having dozens of platforms and mediums to spread the word provides something for everyone, sometimes l... Read more
