Live Streaming has become one of the most popular forms of entertainment in recent years. And eSports has emerged as its unexpected overachiever with gamers streaming their performances to audiences around the world. Esports competitions are even fil... Read more
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By Colm Fitzgerald, on 21 January 2021
How to Make Money on TikTok and Gain More Followers
TikTok rose to prominence last year during the height of COVID confinement. It’s short, entertaining video format became wildly popular in a very short time. Businesses and entrepreneurs took notice, and TikTok quickly caught on as another platform r... Read more
Google is continuously making updates to their algorithm and within a given year there are literally hundreds of changes made. Algorithm changes which influence ranking, however, are less frequent. In May 2021, Google is set to roll out its new ‘Core... Read more
By Pere Munar, on 13 January 2021
What Is Ad Fatigue and How to Overcome It
We’ve all experienced it: that dread of sitting through or seeing the same ad or type of advertising that you’ve seen countless times. It’s a waste of your time and a waste of the advertiser’s time—it’s benefitting no one. As a marketer, ad fatigue i... Read more
By Colm Fitzgerald, on 12 January 2021
How To Create An Instagram Content Strategy
Instagram is a highly visual platform that creates more user engagement than both Facebook and Twitter. This makes it an ideal marketing channel, especially for B2C brands. In fact, 72% of Instagram users say they’ve made a purchase after seeing some... Read more
Inbound marketing has become the go to sales process for many brands online. Traditional sales models are eschewed for a less-intrusive process where leads are guided rather than prodded. Most people these days research products online before they bu... Read more
Optimizing your site for SEO is a complex task that requires continual updating. However, by consistently following some SEO best practices, you'll see results. While most people think about keywords in plain text, images are not to be overlooked whe... Read more
Facebook ads have evolved from simple clickable images to full on multimedia experiences. With all of the options available, it can sometimes be challenging to pick the one that best fits your marketing objective. A single ad, or a combination of mul... Read more
Email marketing has been and continues to be a central pillar of a strong digital marketing strategy. While some emails go unread and plague our inboxes until we finally unsubscribe, others cut through the noise and are actually enjoyed. The question... Read more
Creating a user generated content marketing strategy is a proven method for building brand awareness, boosting social credibility, and growing revenues. It can either be an organic process started by your customers, or a built in strategy that you’ve... Read more
