By Laia Cardona, on 27 July 2022
Social networks have become a fundamental part of any marketing strategy. Having a solid presence on Social Media is one of the best tools a company or brand has to gain visibility, generate web traffic, and communicate with its audience. However, it can be difficult to gain the needed visibility without a decent strategy. Creating quality content, publishing at the right times, redirecting to your profiles, including calls to action, interacting with your followers, using new formats and hashtags, and collaborating with similar profiles are some of the strategies to increase your visibility that we will be looking at today.
1. Create Quality Content
The basis for any profile on Facebook, Instagram or any other social network to be successful is to create quality content. This means that you have to take care of both the texts and the photographs, images, or videos.
If you are going to use text, in addition to providing information, it must be carefully written. Grammar and spelling are very important to transmit professionalism. If you are going to use images, photographs, videos, or any other audiovisual element, in addition to being interesting and eye-catching, they must be of good quality.
All content published in networks must provide useful, interesting, or eye-catching content to the reader.
2. Publish at the Ideal Times for Your Audience
When choosing the time to publish, it's important to take into account the type of audience that the content is for. Aspects such as nationality, age, profession, education, etc. must be taken into account in order to find out which time slot, or even which days of the week are ideal. Do some testing to determine when the people who are likely to be interested in your posts are online. This will help you generate greater engagement.
Once you know the best time to post on social media, you can use certain tools to schedule your posts accordingly. Put out your best content during the busiest hours or days.
3. Redirect to Your Profiles
Each social network has its own audience and its own type of content, but this does not mean that you cannot redirect between your different profiles. The same should be done on a website, blog, newsletter, etc. The idea is to make it easy for the public to find you.
By this, we do not mean that you are continuously bombarding users with links. It should always be done in a measured way, without being too invasive or it could provoke the opposite effect on the user.
4. Include Calls to Action
A call to action consists of telling the user what to do next. It is usually displayed in the form of a button or text and is strategically placed within the content to encourage the user to click on it.
A call to action is could invite the user to register on the website, download a file, view a video, etc. The message should be direct and clear so that it is evident to the user what to do.
5. Interact With Your Followers
One of the strengths of social networks is that they serve as a communication channel, uniting brands and users. Being on social media is not only about publishing content, it involves interacting with the public, answering their questions, solving any kind of problem they may have, and so on.
Instagram is a platform that is very conducive to interaction because it allows you to ask questions, create surveys and encourage users to participate. This is also possible through Facebook.
These are very useful ways to get to know the audience better and at the same time encourage them to participate.
6. Lives and New Formats
Instagram, for instance, has different formats for its content, so to succeed on this platform we recommend making the most of all the features, especially live.
For brands, a live broadcast is a way to gain visibility and drive interaction. In addition, it has been proven that those who make frequent lives increase organic traffic to their website. It is also a way to show your brand to the public in an informal way.
7. Collaborate With Similar Accounts
Social networks allow you to meet other people or brands in your sector. Make the most of this and contact those who may be interested in a collaboration. Collaborations must benefit both parties. It is not about competing, it is about helping each other.
Ideal you'll want to collaborate with people or brands that are not direct competitors, but that work in the same sector or that, despite being different sectors, have some kind of connection with what you do.
Contests are also a very good tool to become visible on social networks. This is a very common type of collaboration since users often have to follow the different profiles that organize it.
8. Choose Your Hashtags Carefully
Hashtags are keywords related to a post that allow users to find content that they are searching for or that might interest them. The use of hashtags, when done consistently and integrated into the content and brand, allows users to find a post or profile. It also helps increase the visibility and reach of a post.
Instagram has a limit of 30 hashtags per post, so don't overdo it. It is also advisable to use less generic and more specific keywords, as the latter tend to have less competition. That said, it's good to include some popular ones too as long as they are related to the post.
9. Pay Close Attention to Your Copy
As mentioned, it is important to publish quality content that gets users' attention. By this, we mean that it is very important to have great copy.
In addition to catching the audience's attention and convincing them to stay, it must communicate the message in a clear, simple, and eye-catching way. In other words, it has to be the perfect hook.
10. Connect Emotionally With Your Audience
Any brand that wants to gain visibility on social media must try to understand the public and connect with them emotionally. It must try to understand their concerns, needs, problems, etc., and offer them a solution.
To achieve this it is important to convey that behind the social networks there is a team of people who care about the followers. Using friendly, informal language and interacting with users can be a good way to connect with the public.
Social networks are an essential element for any company that wants to increase brand awareness and sales. However, achieving this requires a plan regarding how you will create high-quality content, and then putting in the time and effort to make that plan a reality.
