Today, it is almost impossible to do marketing without technology. The set of tools used by different departments is known as a "stack," and creating and maintaining it is the CMO's responsibility. Read more
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Artificial Intelligence (AI) has taken the world of marketing by storm in recent years. AI reduces the time spent on tasks by humans, improving the productivity and efficiency of marketing teams. Read more
Google Ads is a fundamental tool in advertising, as it has been the leader in online advertising for a long time. Knowing the types of ads that can be created with Google AdWords is key to maximizing your online advertising strategy. Read more
Facebook advertising allows you to set up multiple types of conversion events, making it a very versatile solution for all types of brands. Read more
Crawl budget is a very important metric in SEO, as well as one of the elements that can help optimize and position a web page. Despite its importance, it is not a frequently discussed topic when talking about SEO. Read more
Content marketing will be one of the areas that companies invest in the most in the next few years. However, as technology and consumer habits evolve, the way content is created will also have to change. Read more
The star, the cow, the question mark, and the dog are concepts that, at first glance, would not be associated with a marketing strategy. But, the well-known BCG matrix template has made them popular elements that can help you understand how your prod... Read more
HubSpot Sales Hub is a must-have tool for inbound marketers. Its different modules allow you to centralize contact information and sales opportunities and organize the different aspects of your inbound marketing strategy. Read more
Telegram, with more than 1 billion monthly active users, is becoming one of the most popular platforms. The app allows brands to establish a close relationship with users, which is an integral component when it comes to building credibility. Read more
In 2022, video marketing is more essential than ever. 86% of companies use video advertising as part of their digital marketing strategy, and 80% of global internet traffic this year will come from downloading and viewing audiovisual content. Read more