Ecommerce

How to Choose the Right Shopify Integrations for Your Brand

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By Pere Munar, on 7 September 2023

Shopify is one of the most used platforms to create and manage ecommerce, as it has all the necessary tools and functions. In addition, some integrations allow you to extend virtually any of its functionalities.

In this article, we'll explain what exactly Shopify integrations are and which ones are the best for creating and managing ecommerce.

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How to Choose the Right Shopify Integrations for Your Brand


What Are Shopify Integrations?

Shopify integrations are applications that connect with the Shopify platform to add or extend features to your ecommerce to facilitate creation and management. These integrations can be found in the Shopify App Store, where you can search, browse and select apps that fit their needs.

There are different types of integrations or apps, from those that help manage and optimize marketing tasks to those that let you connect your ecommerce to social networks and those that make inventory management more effortless. These applications are created by third parties and are primarily focused on making it easier to use the Shopify platform. They are based on the real needs of online stores and those who manage them.


How Do Shopify Integrations Work?

How Shopify integrations work is very simple, as you just go to the Shopify App Store to search and download the apps that best fit your ecommerce needs. You can filter by category, popularity, reviews, and other options. Then, you must install and configure the ones you choose, authorizing the connection between the application made by a third party and your ecommerce. This way, you will be able to access all the data.

Once the integration is installed and configured and the data is synchronized and updated, the new functionalities can be used. Of course, it is important to keep the applications up to date since developers usually release updates to improve functionalities or solve problems.

Keep in mind is that Shopify integrations are developed by third parties, which means that each of them has its own conditions. Before installing any app, it is important to check the conditions and read reviews by those who have already used it. This way, you can learn about its strengths, limitations, and bugs.


Best Shopify Integrations for Your Ecommerce

Many types of Shopify integrations exist, but some are virtually considered must-haves. These are the ones that will help you create and manage your ecommerce conveniently and easily.


1. PageFly

PageFly is a drag-and-drop page builder for Shopify, allowing you to customize your ecommerce pages easily.

The integration for Shopify allows you to modify and customize any web page and achieve a responsive experience so it looks great on all devices and loads quickly. It has more than 80 customizable templates, which can help you create or modify your site with ease.

PageFly can be integrated into Shopify for free, but for more advanced functionalities, it offers paid plans.


2. Instafeed

Instafeed is a powerful application considering that social media platforms have become a fundamental part of any successful marketing strategy. Basically, it allows you to display your Instagram feed on your website. This can greatly increase engagement among your website visitors and drive traffic to your Instagram account.

Instafeed has a free version and different payment plans for users who want to have more advanced or specific functionalities.


3. Ali Reviews

Ali Reviews is an app that allows you to organize the reviews and comments of the products customers purchase in your online store. This information lets you know what consumers think about your brand and what it offers, so it is important have.

Through Ali Reviews, you can aggregate reviews obtained through email, private messages, and platforms or apps, which makes the review process much faster and simpler.

Ali Reviews offers only paid plans, although depending on your needs and functions you are looking for, you can opt for a more economical one.


4. Shipeasy

Shipeasy has a very simple function but it is still one of the most useful applications for ecommerce since it is dedicated to calculating shipping rates accurately and efficiently. This saves time and money, and helps you avoid errors that could harm your company or your customers.


5. Infinite Options

The Infinite Options application can be very useful for online stores that offer products with different or customizable options. This tool can add unlimited product options with drop-down menus, checkboxes, and more. If you don't use this app, Shopify limits those options to three, which can be inconvenient.

Infinite Options is a paid integration and, at the moment, has only one subscription plan.


6. Vify

When working with an online store, generating invoices, receipts, delivery notes, and administrative documents can be very cumbersome, but Vify can make this task much easier. It eliminates the risk of errors since such documents are generated automatically from the information in your database.

Vify offers customizable templates and allows you to generate emails to customers automatically so that they receive their invoices and receipts. The application is intuitive, easy to use, and can be used in different languages and currencies.

Vify has a free version and some paid plans with more features.


7. Facebook Channel

Facebook is another popular social networks used by companies with an online store. In this case, Facebook Channel can be a very good Shopify integration since it automatically allows you to upload products to the social network. In fact, your ecommerce catalog can be synchronized with Facebook. This makes it possible to display and sell your products through Facebook, making it another sales channel for your brand.

Facebook Channel can be used for free, although it will be necessary to specify your budget and advertising investment.


8. Image Optimizer

One of the most common errors found on web pages is the size of the images, which can slow down the loading time and harm SEO positioning and user experience. Image Optimizer can solve this problem easily and quickly, as it can compress images without losing quality.

The free version of this Shopify integration allows you to optimize 50 images per month, but there are paid versions that extend this number.


9. Klaviyo

Klaviyo is a useful application for your email marketing strategy, as it allows you to create and customize emails. It also allows you to create registration forms and text messages and generate reports with data on these, such as open rate and number of clicks.

This integration is free, although a paid version supports more clients and other functions.


10. Joy Loyalty

Joy Loyalty is another great program that can be integrated into Shopify and that allows you to create customer loyalty plans. Through this tool, you can create a personalized and automatic reward system for your users, such as generating points per purchase.

It has a free plan and several paid plans, depending on your needs.

Through Shopify integrations, certain tasks can be made much simpler and can help you and your team eliminate errors. This means that, for all companies with an online store, it is essential to have Shopify integrations to make everything easier.

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Pere Munar

Data Scientist en Cyberclick. PhD en Astrofísica por la Universitat de Barcelona con más de diez años de experiencia en investigación mediante el análisis e interpretación de datos. En 2019 redirige su carrera profesional hacia el mundo del Data Science cursando el Postgrado en Data Science y Big Data de la UB, así como participando en el programa Science To Data Science (S2DS) en Londres. Actualmente forma parte del equipo de Data Science y SEM de Cyberclick.

Data Scientist at Cyberclick. PhD in Astrophysics from the University of Barcelona with more than ten years of research experience through data analysis and interpretation. In 2019 he redirected his professional career to the world of Data Science by graduating in Data Science and Big Data from the UB, as well as participating in the Science To Data Science (S2DS) program in London. He is currently part of Cyberclick's Data Science and SEM team.