Affiliate marketing has been booming in recent years with over 80% of businesses now participating in some sort of affiliate program. Predictably, Amazon is a big player in the game of affiliate marketing and runs a very successful program of its own... Read more
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If we look for the key to the success of many marketing campaigns, we often see that the secret is not incredible innovation or a huge budget, but simply having a good measurement strategy and following it. A dashboard is an information management to... Read more
Growth marketing is all about expanding your reach and increasing profits. While it may be comfortable to repeat marketing efforts and enjoy continuous yet similar results, businesses need growth to stay competitive. But what exactly is growth market... Read more
Marketing your products or services requires strategic planning and execution. And knowing who your target customer is helps define that marketing strategy. Yet so many brands fail to identify and market to their true target customers. These are the ... Read more
Standing out and getting noticed isn’t easy in today’s crowded marketplaces. Niche marketing can and does change that for some brands. By finding ways to differentiate and communicate with niche audiences you too can attract new customers and build a... Read more
If you want to optimize your marketing efforts and make the absolute most of your budget, A/B testing is your secret weapon. It is a very simple and easy-to-use methodology, which only requires a little bit of organization, consistency and discipline... Read more
Online advertisers are lifelong learners. We’re on a continuous learning curve and a constant cycle of testing, learning, and implementing. Adapting to change and extending our comfort zone is what ensures a competitive advantage in providing the bes... Read more
Tags:
Online Marketing & Digital Marketing,
Digital Advertising,
Digital Marketing
By Jessica Bubenheim, on 29 November 2017
Blockchain Basics for Marketing & Advertising
In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain. The potential of Blockchain has become an important conversation topic in the tech c... Read more
Vertical videos are trending. In 2015, when Periscope and Snapchat started vouching for them, there was close to no faith in the estranged vertical format. After all, we have 120 years of history with horizontal when it comes to cinema. It’s not just... Read more
I will never tire of saying that one of the things that makes digital marketing so fascinating is that it never stops changing. And this change doesn’t only affect that tools and technologies we use, but the actual nature of our work as well. Which i... Read more
