As a marketing expert, you will already be familiar with the wide variety of online and offline marketing channels at your disposal for carrying out your campaigns. The right strategy includes a blend of offline and digital marketing processes, but w... Read more
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When planning your marketing strategy, there is a very powerful tool that you may not be taking into account, and that is none other than humor! Whatever your brand is, provoking emotions in your audience works wonders. Everyone loves to laugh and pe... Read more
We know that to err is human, but in an industry as competitive as digital marketing, mistakes can be costly. There are many blunders that are very common in our industry and these can end up ruining the most well thought-out strategy. So without fur... Read more
Your call to action or CTA can have a direct effect on your conversion rates and revenues. Great ad copy and content are essential in marketing but a CTA encourages and directs users to actively participate. How many times have you clicked because of... Read more
Cross promotion is one of the most effective ways brands can expand their reach. An often overlooked approach when creating a marketing plan, cross promotion can help businesses reach new markets and position their products and services in front of i... Read more
Increasing sales, especially online, is a pretty constant and important marketing objective, but the competition can get tough. When consumers have countless products just a few clicks away, how can you differentiate your brand and stand out? Read more
Looking for examples of marketing strategies to inspire you? You've come to the right place! Read more
Marketing strategies don’t end when you convert new customers. In fact, conversion is just a starter step in the life cycle of satisfied, paying customers. It’s in keeping those customers where businesses can truly generate lasting success. Furthermo... Read more
Stories have changed the way people publish and interact with social media. Starting with Snapchat and then Instagram and Facebook, stories increase engagement and are a very flexible content type. Even WhatsApp has its version of stories. LinkedIn h... Read more
A briefing is an essential tool in the day-to-day work of marketing and advertising professionals. Working without a briefing or with a low-quality briefing is a recipe for disaster. But what exactly does this document consist of? Read more
