If you have an online store set up with Google, Google Ads offers many ways for you to reach your customers. Thanks to its Merchant Center tool, Google provides paid and organic advertising options to make sure you show the right products to your cus... Read more
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Google Ads Account Manager, previously known as My Client Center (MCC), is a powerful advertising tool that you can use to easily view and manage multiple Google Ads accounts from a single location. Additional benefits include improved reporting feat... Read more
In June, Google Ads launched Google Ads Creative Studio, a new tool designed to make advertising easier for clients and agencies. This tool is designed to facilitate the creative process of rich media ads and facilitate collaboration between agencies... Read more
Every business has its own way of advertising. The marketing platforms and techniques you use depend on your industry, your target audience, and what you are trying to achieve. However, there are a few that work well for most brands and industries. Read more
Google's results page is becoming increasingly complex and offering users more information. Until a few years ago, the only options were to click on an organic search result or a paid ad. But now, non-click searches are the majority. Read more
In digital marketing it is essential to be able to measure the results of your actions through metrics such as traffic, events, or conversions. Read more
Google’s first major update of 2021 is coming and can have a big influence on your page ranking signals. The way websites, SEO and SEM strategies, and content are structured all depend on the core web vitals that Google deems important. Considering h... Read more
Google My Business is a fantastic way to get your business noticed by customers who are already looking for what you offer. By creating and updating your Google My Business (GMB) profile you can reach new customers using the world’s largest search en... Read more
Introduced in 2019, Google Discovery Ads have become one of the most impactful and engaging forms of search engine marketing today. Google has developed a way to reach audiences using custom content as they browse and scroll. This platform allows mar... Read more
Within SEM and SEO strategies and online marketing in general, having a well optimized website is essential. But the process of continuous testing can be very costly, especially in terms of time. Read more