Google surprised the advertising world by announcing that they will be eliminating support for third party cookies in its Chrome web browser. This change will occur progressively over the next two years. Read more
Numerical blog: the latest insights to digital marketing and online advertising.
Google surprised the advertising world by announcing that they will be eliminating support for third party cookies in its Chrome web browser. This change will occur progressively over the next two years. Read more
One way to increase traffic to your brand, product, or service is to use Google Ads. According to Reliablesoft.net, Google is the most popular search engine of 2019. So, what does this mean for you? Getting started with Google Ads could put you at th...Read more
Google Ads (formerly known as AdWords) has been with us for many years and has always published frequent updates to improve its services. But in recent times, the improvements in machine learning have allowed Google to make a leap in terms of marketi...Read more
Google is integrating technologies such as machine learning or artificial intelligence (AI) in several of its advertising offerings. Google is looking to take the automation of ad campaigns to another level.Read more
Capitalizing on Google’s features plays an integral role in a successful marketing strategy. We’ve compiled the 5 areas of Google that top marketers have been capitalizing on so far in 2018.Read more
One of the biggest challenges of digital analytics and attribution marketing is correctly attributing sales. Omni channel is no longer just a buzzword, but an unavoidable reality: users maintain complex relationships with brands through multiple chan...Read more
Business' - large and small - are no longer questioning the criticality of investing in the digital field, particularly search engine marketing (SEM).Read more
Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2.Read more
