Artificial Intelligence is booming. More and more companies are opting for it including Google, which is developing Google Search Generative Experience. This is a new search experience facilitates the entire information gathering process thanks to AI... Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
The amount of web pages on the Internet is immense. In this context, Google must establish criteria to sort all this content in order to offer users the best experience. In 2015, Google decided to create EAT, an acronym that refers to the guidelines ... Read more
Google MUM is an algorithm endowed with artificial intelligence that can affect SEO, since it's able to precisely understand any type of content. This allows it to give answers that are much more in line with the user's search intent. But what exactl... Read more
Google Performance Max campaigns use artificial intelligence to generate conversions across all Google channels, such as Search, Display, YouTube, Gmail, Discover, and Maps. They employ bidding, targeting, creative, and attribution automation technol... Read more
The CTR, or Click Through Rate, is one of the most important metrics in a Google Ads campaign. It indicates if you are attracting new users and increasing your reach with your advertising efforts. Knowing how to optimize it is the key to success, so ... Read more
Cyberclick has been named Google's Premier Partner for 2022. This distinction recognizes 3% of marketing agencies in a country that have obtained better results during the previous year managing Google Ads accounts. This is the highest recognition th... Read more
Google Ads, Google's advertising platform, has one of the largest networks available. In fact, most brands that implement search engine marketing strategies leverage Google Ads because of the reach of its display ads. Read more
Google Ads has changed a lot in the last few years. We now have new formats, product placements, the ability to integrate with ecommerce catalogs, and much more. Despite all these changes, the keys to writing compelling ad copy are still the same as ... Read more
If you have an online store set up with Google, Google Ads offers many ways for you to reach your customers. Thanks to its Merchant Center tool, Google provides paid and organic advertising options to make sure you show the right products to your cus... Read more
Google Ads Account Manager, previously known as My Client Center (MCC), is a powerful advertising tool that you can use to easily view and manage multiple Google Ads accounts from a single location. Additional benefits include improved reporting feat... Read more
