Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Google By Helena Alcoverro, on 31 May 2021

Google: 65% of Searches Ended Without a Click in 2020

Google's results page is becoming increasingly complex and offering users more information. Until a few years ago, the only options were to click on an organic search result or a paid ad. But now, non-click searches are the majority.Read more

Tags: Google By Jorge Vergara, on 24 May 2021

Google Tag Manager: What Is It and How Does It Work?

In digital marketing it is essential to be able to measure the results of your actions through metrics such as traffic, events, or conversions.Read more

Tags: Google By Héctor Borrás, on 5 May 2021

Core Web Vitals: How to Prep for the Coming Updates

Google’s first major update of 2021 is coming and can have a big influence on your page ranking signals. The way websites, SEO and SEM strategies, and content are structured all depend on the core web vitals that Google deems important. Considering h...Read more

Tags: Google By Laia Cardona, on 24 March 2021

Google My Business Optimization: 11 Ways to Improve Your Profile

Google My Business is a fantastic way to get your business noticed by customers who are already looking for what you offer. By creating and updating your Google My Business (GMB) profile you can reach new customers using the world’s largest search en...Read more

Tags: Google By Pep Canals, on 19 November 2020

Google Discovery Ads: Definition and Benefits

Introduced in 2019, Google Discovery Ads have become one of the most impactful and engaging forms of search engine marketing today. Google has developed a way to reach audiences using custom content as they browse and scroll. This platform allows mar...Read more

Tags: Google By Pere Munar, on 7 July 2020

What is Google Optimize?

Within SEM and SEO strategies and online marketing in general, having a well optimized website is essential. But the process of continuous testing can be very costly, especially in terms of time.Read more

Tags: Google By Pere Munar, on 13 May 2020

Google Ads Extensions: Explanation of Each Type and How to Use Them

If you want to optimize your Google Ads account, don't overlook ad extensions! This feature gives you plenty of options to add more valuable information to your ads, which improves the user experience and multiplies conversion possibilities.Read more

Tags: Google By Enric Llonch, on 15 January 2020

Google Chrome Will Eliminate Third-Party Cookies in 2 Years

Google surprised the advertising world by announcing that they will be eliminating support for third party cookies in its Chrome web browser. This change will occur progressively over the next two years. Read more

Tags: Google By Karen Garcia, on 19 June 2019

Getting started with Google Ads in 4 steps

One way to increase traffic to your brand, product, or service is to use Google Ads. According to, Google is the most popular search engine of 2019. So, what does this mean for you? Getting started with Google Ads could put you at th...Read more

Tags: Google By Vera Sala, on 25 July 2018

How does Google Ads automate for you? 5 benefits

Google Ads (formerly known as AdWords) has been with us for many years and has always published frequent updates to improve its services. But in recent times, the improvements in machine learning have allowed Google to make a leap in terms of marketi...Read more

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