Marketing Blog

  • There are no suggestions because the search field is empty.

Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Google By Laia Cardona, on 1 November 2023

15 Ways to Optimize Your Website with Google Analytics

An attractive, optimized website is indispensable in any SEM or marketing strategy. In order to optimize your website, you need as much information as you can get your hands on. Thanks to Google Analytics, you have access to everything you’ve always ... Read more

Tags: Google By Pep Canals, on 10 October 2023

How to Use Google Ads AI to Improve Your Campaigns

There are those who look at Artificial Intelligence with suspicion but the reality is that, despite ushering in major change, they are tools that marketing teams can use to streamline their processes. In this article we want to talk about how you can... Read more

Tags: Google By Pere Munar, on 19 September 2023

Google Looker Studio: What It Is and How It Works

Google Looker Studio is a data science tool formerly known as Google Data Studio. It is an essential tool in digital marketing, where actions such as tracking web traffic or analyzing sales data are necessary. They help you determine the direction to... Read more

Tags: Google By Pep Canals, on 14 September 2023

Google Search Generative Experience: How to Improve Search with AI

Artificial Intelligence is booming. More and more companies are opting for it including Google, which is developing Google Search Generative Experience. This is a new search experience facilitates the entire information gathering process thanks to AI... Read more

Tags: Google By Pep Canals, on 23 May 2023

EEAT: Evolution of Google EAT, Its Impact on SEO & How to Implement It

The amount of web pages on the Internet is immense. In this context, Google must establish criteria to sort all this content in order to offer users the best experience. In 2015, Google decided to create EAT, an acronym that refers to the guidelines ... Read more

Tags: Google By Pep Canals, on 6 April 2023

Google MUM: What Is It and How Will It Affect Your SEO?

Google MUM is an algorithm endowed with artificial intelligence that can affect SEO, since it's able to precisely understand any type of content. This allows it to give answers that are much more in line with the user's search intent. But what exactl... Read more

Tags: Google By Pere Munar, on 21 July 2022

How to Optimize Your Google Performance Max Campaigns in Google Ads

Google Performance Max campaigns use artificial intelligence to generate conversions across all Google channels, such as Search, Display, YouTube, Gmail, Discover, and Maps. They employ bidding, targeting, creative, and attribution automation technol... Read more

Tags: Google By Pep Canals, on 5 April 2022

How to Improve Your CTR in Google Ads Campaigns

The CTR, or Click Through Rate, is one of the most important metrics in a Google Ads campaign. It indicates if you are attracting new users and increasing your reach with your advertising efforts. Knowing how to optimize it is the key to success, so ... Read more

Tags: Google By Cyberclick Team, on 28 February 2022

Cyberclick Named as a Google Premier Partner

Cyberclick has been named Google's Premier Partner for 2022. This distinction recognizes 3% of marketing agencies in a country that have obtained better results during the previous year managing Google Ads accounts. This is the highest recognition th... Read more

Tags: Google By Pep Canals, on 31 December 2021

Google Ad Formats for Display Advertising

Google Ads, Google's advertising platform, has one of the largest networks available. In fact, most brands that implement search engine marketing strategies leverage Google Ads because of the reach of its display ads. Read more