If you want to optimize your Google Ads account, don't overlook ad extensions! This feature gives you plenty of options to add more valuable information to your ads, which improves the user experience and multiplies conversion possibilities. Read more
Marketing Blog
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Google surprised the advertising world by announcing that they will be eliminating support for third party cookies in its Chrome web browser. This change will occur progressively over the next two years. Read more
One way to increase traffic to your brand, product, or service is to use Google Ads. According to Reliablesoft.net, Google is the most popular search engine of 2019. So, what does this mean for you? Getting started with Google Ads could put you at th... Read more
Google Ads (formerly known as AdWords) has been with us for many years and has always published frequent updates to improve its services. But in recent times, the improvements in machine learning have allowed Google to make a leap in terms of marketi... Read more
Google is integrating technologies such as machine learning or artificial intelligence (AI) in several of its advertising offerings. Google is looking to take the automation of ad campaigns to another level. Read more
One of the biggest challenges of digital analytics and attribution marketing is correctly attributing sales. Omni channel is no longer just a buzzword, but an unavoidable reality: users maintain complex relationships with brands through multiple chan... Read more
Business' - large and small - are no longer questioning the criticality of investing in the digital field, particularly SEM. Read more
5 hacks to boost your Quality Score
Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2. Read more
Today, our customers live part of their daily experiences through the smartphone. They are now used to checking what time they have an appointment with the doctor or to share a photograph of a concert they went to on their Facebook profile. Google ha... Read more