Marketing Blog

  • There are no suggestions because the search field is empty.

Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Digital Advertising By Pep Canals, on 22 August 2022

Google Ads Display Campaigns: Simpler Than Ever Before

Google Ads display campaigns allow you to place ads on YouTube, Gmail, and the Google display network, which includes millions of websites and apps. They are a very powerful advertising tool to use to multiply the reach of your brand. Read more

Tags: Digital Advertising By Sol Gonzalez, on 28 July 2022

Value Proposition: Definition and Examples

As a brand, your customer value proposition is one of your most important assets. It is a statement aimed at convincing potential customers that they should make a purchase from you. It’s the “elevator pitch” that tells them who you are and why they ... Read more

Tags: Digital Advertising By Helena Alcoverro, on 28 April 2022

Top Digital Signage Trends for 2022

Digital signage is a type of digital advertising that is broadcast through devices that have screens, projectors, or touch screens. This advertising format, in addition to reinforcing a brand's image, has also become one of the best ways to deliver a... Read more

Tags: Digital Advertising By Estela Viñarás, on 23 February 2022

Contextual Advertising: How It Works and Its Benefits

Marketing and advertising have adapted and evolved along with the Internet, especially in recent years. In fact, ads can now be placed on websites that have traits in common with the product or service being featured in the ad and thus get more traff... Read more

Tags: Digital Advertising By Héctor Borrás, on 20 January 2022

Benefits of IoT in Advertising

Advertising evolves at the pace of technology, and marketers must keep up with it. Many brands are already incorporating IoT (Internet of Things) in their digital strategies. Curious to know about this concept and how it will revolutionize the indust... Read more

Tags: Digital Advertising By Pep Canals, on 29 December 2021

What’s an Ad Network?

Researching and buying digital advertising space can be complicated and confusing if you don’t know what you’re doing. It can also be a risky and time-consuming process, likened to “pulling out weeds online” by the Wall Street Journal. One solution t... Read more

Tags: Digital Advertising By Enric Llonch, on 15 December 2021

What Is CPV?

Cost-Per-View (CPV) is a new billing model for online advertising. It’s a method of charging for a video ad based on the number of views or interactions it receives, and it’s becoming an increasingly popular model for online promotions. CPV can fluct... Read more

Tags: Digital Advertising By Pep Canals, on 30 November 2021

What Is Google Ads Image Extension?

The new Google Ads image extension is a great tool for optimizing your advertising strategies. It can help you be more creative and boost the performance of your online ads with compelling visuals that enhance your messages. These ads can be a great ... Read more

Tags: Digital Advertising By Pep Canals, on 27 October 2021

What Is eCPM and How Do You Calculate It?

There are a number of metrics that can be used to measure the value of your advertising inventory. One of the most effective KPIs is eCPM, a commonly used measurement that allows you to calculate the effective cost of an ad for every thousand impress... Read more

Tags: Digital Advertising By Chantal India, on 20 October 2021

ROAS: What Is It?

Measuring ROAS (return on ad spend) can be a highly valuable tool for tracking and quantifying the success of your advertising campaigns. It can help you establish how much revenue your ads are generating, if your ads are effectively driving traffic ... Read more