Programmatic advertising, also known as programmatic ad buying, involves using a platform equipped with advanced technology to buy online ads in real time in different media and formats for different websites. To make this ad buying much simpler and ... Read more
Discover the latest trends and updates in digital marketing and sales on Cyberclick's Numerical Blog. Subscribe and stay up to date!
Adform is a platform that's widely used by brands who opt for programmatic advertising. It is a type of online advertising where ad space in digital media is bought in an automated way in real time. But what exactly is Adform and how can it be used c... Read more
Although the changes that Netflix is introducing in its subscriptions are causing the streaming platform to receive a lot of criticism, the numbers indicate that the results may be better than they seem at first glance. Although this has just begun a... Read more
An advertising strategy is an action plan designed to increase sales of certain products or services, attract new customers, and invite existing ones to make multiple purchases, things that are essential to any brand. An advertising strategy is part ... Read more
Whether it's traditional advertising or digital ads, the truth is that all effective advertising campaigns share a number of common characteristics. Some examples of effective advertising characteristics are making sure your ads are persuasive, targe... Read more
In digital marketing, usability is key. In order to offer a satisfactory experience to your potential customers, the first step is to know how they use your website and how you can improve it to adapt to their needs and preferences. Fortunately, toda... Read more
Google Ads display campaigns allow you to place ads on YouTube, Gmail, and the Google display network, which includes millions of websites and apps. They are a very powerful advertising tool to use to multiply the reach of your brand. Read more
As a brand, your customer value proposition is one of your most important assets. It is a statement aimed at convincing potential customers that they should make a purchase from you. It’s the “elevator pitch” that tells them who you are and why they ... Read more
Digital signage is a type of digital advertising that is broadcast through devices that have screens, projectors, or touch screens. This advertising format, in addition to reinforcing a brand's image, has also become one of the best ways to deliver a... Read more
Marketing and advertising have adapted and evolved along with the Internet, especially in recent years. In fact, ads can now be placed on websites that have traits in common with the product or service being featured in the ad and thus get more traff... Read more
