When a customer makes a purchase, they are influenced by both rational and emotional factors. This is why effective advertising should appeal to both of these aspects. However, depending on your target audience, some strategies are better suited to a... Read more
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In advertising, tracking your campaigns' effectiveness is important for optimizing your marketing efforts and understanding the impact of your strategies. One powerful tool for tracking campaign performance is UTM tracking, so let's delve in! Read more
In the marketing and advertising world, there are a variety of approaches to messaging; some messages are more direct and aggressive, while others are more subtle. Among the later, the most subtle type is subliminal messages, which tap into the publi... Read more
Whether you are a budding entrepreneur or an established business owner, conducting a PESTEL analysis or an external analysis is essential to anticipate potential problems, adapt to new circumstances, and define your overall strategy. In this article... Read more
A demand side platform, or DSP, is a software that lets advertisers buy advertising with the help of automation. It's a type of online advertising where ad space is bought in real time, in different formats and on various websites, in order to connec... Read more
Programmatic advertising, also known as programmatic ad buying, involves using a platform equipped with advanced technology to buy online ads in real time in different media and formats for different websites. To make this ad buying much simpler and ... Read more
Adform is a platform that's widely used by brands who opt for programmatic advertising. It is a type of online advertising where ad space in digital media is bought in an automated way in real time. But what exactly is Adform and how can it be used c... Read more
Although the changes that Netflix is introducing in its subscriptions are causing the streaming platform to receive a lot of criticism, the numbers indicate that the results may be better than they seem at first glance. Although this has just begun a... Read more
An advertising strategy is an action plan designed to increase sales of certain products or services, attract new customers, and invite existing ones to make multiple purchases--things that are essential to any brand. Read more
Whether it's traditional advertising or digital ads, the truth is that all effective advertising campaigns share several common characteristics. Some examples of effective advertising characteristics are making sure your ads are persuasive, targeted,... Read more
