What happens when digital advertising grows beyond the boundaries of mobile phones and computers and moves into the real world? The future of outdoor and point-of-sale advertising is here, and it's called digital signage. So let's take a look at what... Read more
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A good marketer must have a variety of tools in their tool belt in order to adapt to different brands, campaigns, and target audiences. Display advertising is one of the most “classic” and effective digital marketing tools. In this blog post, we’ll e... Read more
Social media is responsible for so many changes, from new ways of communicating to new ways for businesses to reach consumers to new ways of interacting. Social media is full of constant changes so marketers will need to keep up and to stay ahead. Co... Read more
The engagement between mobile app and users does not depend just on first sight. Like in a marriage, this love needs to be maintained every day - or else, they will end up leaving you. Forgetting the importance of app engagement while planning your m... Read more
Tags:
Online Marketing & Digital Marketing,
Digital Advertising,
Digital Marketing
By Jessica Bubenheim, on 29 November 2017
Blockchain Basics for Marketing & Advertising
In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain. The potential of Blockchain has become an important conversation topic in the tech c... Read more
Tags:
Display,
Online Marketing & Digital Marketing,
SEO & SEM,
Digital Advertising,
Google
By Marta Canadell, on 20 July 2017
5 hacks to boost your Quality Score
Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2. Read more
To be able to reach out to your potential clients, the first challenge is to find them. There are 2.8 billion people all over the world using social media, but the majority of them limit themselves to just one or two networks. Which is what makes it ... Read more
Can digital advertising ethics change the world? Technological advances, new forms of communication and the rise of social media has consolidated the Internet as a major platform for advertising. This, in turn, has led to the emergence of new formats... Read more
According to estimates by Augustine Fou, one of the leading experts in digital fraud, half of the $50 billion a year industry that generates digital advertising and online marketing are fraudulent ads. This means that each year there are $25 billion ... Read more
The Adblocks, as we have mentioned in previous articles, are programs or extensions that allow the user to enjoy uninterrupted navigation. That is, without being displayed banners, pop-ups or other advertising formats that interrupt your web surfing.... Read more
