Measuring ROAS (return on ad spend) can be a highly valuable tool for tracking and quantifying the success of your advertising campaigns. It can help you establish how much revenue your ads are generating, if your ads are effectively driving traffic ... Read more
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Native advertising is a very effective way to draw attention to your brand. But as with any marketing technique, it is essential to follow the best practices that help you achieve the desired result. Let's take a look at what they are! Read more
Interstitial ads are one of the most lucrative types of ad formats on the web today. They tend to have higher conversion rates because they appear after a user clicks to another page, making the transition more natural and seamless when compared to p... Read more
It has long been known that marketing is not always rational, or at least that rational arguments must coexist with emotional factors. Aristotle said it millennia ago: pathos is one of the keys to convincing the public. If you are going to communicat... Read more
Online advertising is predicted to generate $460 billion in revenue by 2024. Digital advertising has become the go-to marketing method for many businesses as people are spending more and more time online. Social media, various apps, podcasts, and sof... Read more
Dynamic Search Ads (DSAs) are a powerful way to drive traffic and fill in gaps in your PPC marketing strategy. DSAs help you target your audience better on Google by advertising based on search intent instead of keywords alone. This difference can ha... Read more
Banners are to digital advertising what billboards are to outdoor advertising: a basic and ubiquitous format, which can both saturate and achieve great results. Let's take a look at what exactly a banner is and what types there are in digital adverti... Read more
Making a great advertising campaign is not only a matter of creativity but also of smart strategy. Read more
WhatsApp is the world’s most popular messaging app. While WhatsApp hasn’t caught on in the U.S. as it has in the rest of the world, it still offers social media marketing possibilities domestically. If you do business internationally, it’s an absolut... Read more
A focus group is a market research tool used in advertising to gain insight about a group of people's views about a product or service. This is a qualitative technique, in which a discussion is organized among a group of 5-10 people led by a moderato... Read more
