A focus group is a market research tool used in advertising to gain insight about a group of people's views about a product or service. This is a qualitative technique, in which a discussion is organized among a group of 5-10 people led by a moderato... Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
What happens when digital advertising grows beyond the boundaries of mobile phones and computers and moves into the real world? The future of outdoor and point-of-sale advertising is here, and it's called digital signage. So let's take a look at what... Read more
A good marketer must have a variety of tools in their tool belt in order to adapt to different brands, campaigns, and target audiences. Display advertising is one of the most “classic” and effective digital marketing tools. In this blog post, we’ll e... Read more
Social media is responsible for so many changes, from new ways of communicating to new ways for businesses to reach consumers to new ways of interacting. Social media is full of constant changes so marketers will need to keep up and to stay ahead. Co... Read more
The engagement between mobile app and users does not depend just on first sight. Like in a marriage, this love needs to be maintained every day - or else, they will end up leaving you. Forgetting the importance of app engagement while planning your m... Read more
Tags:
Online Marketing & Digital Marketing,
Digital Advertising
By Chantal India, on 6 December 2017
Applying Big Data to this years' Christmas Campaigns
The world of commerce is going through its biggest structural change in history. Although technology is posing challenges for traditional businesses, those willing to adapt see it as an opportunity. Data-based marketing campaigns are one example of t... Read more
Tags:
Online Marketing & Digital Marketing,
Digital Advertising,
Digital Marketing
By Jessica Bubenheim, on 29 November 2017
Blockchain Basics for Marketing & Advertising
In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain. The potential of Blockchain has become an important conversation topic in the tech c... Read more
Tags:
Display,
Online Marketing & Digital Marketing,
SEO & SEM,
Digital Advertising,
Google
By Marta Canadell, on 20 July 2017
5 hacks to boost your Quality Score
Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2. Read more
To be able to reach out to your potential clients, the first challenge is to find them. There are 2.8 billion people all over the world using social media, but the majority of them limit themselves to just one or two networks. Which is what makes it ... Read more
In their war against intrusive ads, the famous adblocker Adblock Plus comes bearing surprising news. Along with Google and AppNexus, the creators of this adblocker launched their own automated ads market (Ad Exchange) to support ads that meet their q... Read more
