The Ansoff Matrix is a sales and marketing strategy used to identify the most suitable path for expanding and growing a business based on the product (new or existing) to be marketed and the market (new or existing) in which it will be marketed. Read more
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Amazon PPC (Pay-per-Click) Ads is a part of Amazon's sophisticated advertising platform that allows sellers to bid on keywords to promote their products in Amazon's search results and product listings. Users access the Amazon platform with an active ... Read more
ROI (Return On Investment) and ROAS (Return on Advertising Spend) are two fundamental Key Performance Indicators (KPIs) in marketing. ROI gauges the overall returns a company has earned through both online and offline channels concerning the investme... Read more
![The 8 Types of Digital Advertising [Infographic]](https://156214.fs1.hubspotusercontent-na1.net/hub/156214/hubfs/04.%20BLOG/The%208%20Types%20of%20Digital%20Advertising%20%5Binfographic%5D%20%281%29.jpg?width=758&height=396&name=The%208%20Types%20of%20Digital%20Advertising%20%5Binfographic%5D%20%281%29.jpg "The 8 Types of Digital Advertising [Infographic]")
Digital advertising has expanded over the years to include many different formats, styles, and platforms. The biggest difference between digital advertising and offline advertising is the ability to create highly segmented audiences to truly reach th... Read more
Every brand allocates a specific portion of its annual budget to advertising. It is essential to have metrics that enable the analysis of campaigns to determine their profitability, such as ACOS (Advertising Cost of Sales). But what exactly is ACOS, ... Read more
Programmatic advertising revolutionized digital marketing upon its introduction, and years later, companies continue to increase their spending on this advertising format due to its consistently positive results. Anticipated to remain robust in 2024,... Read more
To plan and execute an online advertising strategy, it is necessary to know the payment models available for your ads. Then you can determine which ones fit best with the objectives and characteristics of your campaign. In this article, we are going ... Read more
Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand... Read more
In the fast-paced world of digital marketing, staying ahead of the competition is crucial for business owners. Real time bidding (RTB) has become a game-changing technology that can completely alter how you approach advertising. In this article, we'l... Read more
When a customer makes a purchase, they are influenced by both rational and emotional factors. This is why effective advertising should appeal to both of these aspects. However, depending on your target audience, some strategies are better suited to a... Read more
