Every brand allocates a specific portion of its annual budget to advertising. It is essential to have metrics that enable the analysis of campaigns to determine their profitability, such as ACOS (Advertising Cost of Sales). But what exactly is ACOS, ... Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Programmatic advertising revolutionized digital marketing upon its introduction, and years later, companies continue to increase their spending on this advertising format due to its consistently positive results. Anticipated to remain robust in 2024,... Read more
To plan and execute an online advertising strategy, it is necessary to know the payment models available for your ads. Then you can determine which ones fit best with the objectives and characteristics of your campaign. In this article, we are going ... Read more
Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand... Read more
In the fast-paced world of digital marketing, staying ahead of the competition is crucial for business owners. Real time bidding (RTB) has become a game-changing technology that can completely alter how you approach advertising. In this article, we'l... Read more
When a customer makes a purchase, they are influenced by both rational and emotional factors. This is why effective advertising should appeal to both of these aspects. However, depending on your target audience, some strategies are better suited to a... Read more
In advertising, tracking your campaigns' effectiveness is important for optimizing your marketing efforts and understanding the impact of your strategies. One powerful tool for tracking campaign performance is UTM tracking, so let's delve in! Read more
In the marketing and advertising world, there are a variety of approaches to messaging; some messages are more direct and aggressive, while others are more subtle. Among the later, the most subtle type is subliminal messages, which tap into the publi... Read more
Whether you are a budding entrepreneur or an established business owner, conducting a PESTEL analysis or an external analysis is essential to anticipate potential problems, adapt to new circumstances, and define your overall strategy. In this article... Read more
A demand side platform, or DSP, is a software that lets advertisers buy advertising with the help of automation. It's a type of online advertising where ad space is bought in real time, in different formats and on various websites, in order to connec... Read more
