Marketing Blog

Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Digital Advertising By Enric Llonch, on 15 December 2021

What Is CPV?

Cost-Per-View (CPV) is a new billing model for online advertising. It’s a method of charging for a video ad based on the number of views or interactions it receives, and it’s becoming an increasingly popular model for online promotions. CPV can fluct...Read more

Tags: Digital Advertising By Pep Canals, on 30 November 2021

What Is Google Ads Image Extension?

The new Google Ads image extension is a great tool for optimizing your advertising strategies. It can help you be more creative and boost the performance of your online ads with compelling visuals that enhance your messages. These ads can be a great ...Read more

Tags: Digital Advertising By Pep Canals, on 27 October 2021

What Is eCPM and How Do You Calculate It?

There are a number of metrics that can be used to measure the value of your advertising inventory. One of the most effective KPIs is eCPM, a commonly used measurement that allows you to calculate the effective cost of an ad for every thousand impress...Read more

Tags: Digital Advertising By Chantal India, on 20 October 2021

ROAS: What Is It?

Measuring ROAS (return on ad spend) can be a highly valuable tool for tracking and quantifying the success of your advertising campaigns. It can help you establish how much revenue your ads are generating, if your ads are effectively driving traffic ...Read more

Tags: Digital Advertising By Chantal India, on 9 September 2021

Native Advertising: 5 Best Practices to Apply to Your Campaign

Native advertising is a very effective way to draw attention to your brand. But as with any marketing technique, it is essential to follow the best practices that help you achieve the desired result. Let's take a look at what they are!Read more

Tags: Digital Advertising By Pere Munar, on 30 August 2021

What Are Interstitial Ads?

Interstitial ads are one of the most lucrative types of ad formats on the web today. They tend to have higher conversion rates because they appear after a user clicks to another page, making the transition more natural and seamless when compared to p...Read more

Tags: Digital Advertising By Ester Solsona, on 19 August 2021

Key Emotions to Use in Your Marketing Communications

It has long been known that marketing is not always rational, or at least that rational arguments must coexist with emotional factors. Aristotle said it millennia ago: pathos is one of the keys to convincing the public. If you are going to communicat...Read more

Tags: Digital Advertising By Laia Cardona, on 30 July 2021

Advertising Strategies: What Types There Are and 10 Examples

Advertising is an essential ingredient in the success of any brand, as it is the way you make yourself known to the public and attract new customers.Read more

Tags: Digital Advertising By Shanon Roberts, on 12 July 2021

Amazon Ads: How to Make an Effective PPC Campaign

Amazon ads are one of the most interesting digital advertising options on the market. Unlike Facebook Ads or Google Ads, Amazon ads target users who are predisposed to buy, so it's much easier to generate sales. However, as with any digital marketing...Read more

Tags: Digital Advertising By Chantal India, on 9 June 2021

Online Advertising Examples to Get You Started

Online advertising is predicted to generate $460 billion in revenue by 2024. Digital advertising has become the go-to marketing method for many businesses as people are spending more and more time online. Social media, various apps, podcasts, and sof...Read more

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