Have you ever searched for something on Google and gotten the answer to your query in the results page, without the need to click on any website? Surely the answer is yes. This Google dynamic has made many brands and content creators fear that their ... Read more
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Did you know that most companies have to close in the first years? It’s not for lack of demand or because their idea does not work, but often because they do not have a good business plan. Growing a business is not easy and organization and planning ... Read more
In marketing there are many metrics that help to determine if the strategies being followed are effective or not, one of them being the customer satisfaction score or CSAT. But what exactly is this score and how is it used? Read more
Hopefully by now you’re familiar with BeReal, the social network with a very different outlook on social media. It attempts to displace the perfection and unreality projected by social networks by allowing its users to share more improvised and unedi... Read more
Coordinating your marketing and sales departments is one of the best ways to improve the health of your company. That's why smarketing has emerged, a philosophy that helps you align and empower your entire team. Today we are going to see what this co... Read more
Customer centricity and customer centric marketing are strategies where the focus is on the customer. A company following this model will always make decisions by thinking about the impact they will have on its customers. Read more
Within web design there is a lot of talk about the JavaScript programming language, since it is the only one that works natively in browsers. In marketing, the design of your web pages is where javascript can play an important role because knowing it... Read more
Attribution marketing consists of analyzing and determining the channels customers have interacted with that have influenced their purchase decisions. Consumers interact with different online and offline touchpoints before making a purchase. Therefor... Read more
Good marketers know that their branding and design must adapt to the trends and evolutions of the market, just like all other marketing functions. As marketing trends change and business evolves, design must also grow. Read more
One of the keys to 21st-century marketing is that consumers prefer to invest in experiences rather than in material objects. In the age of social media, this is truer than ever: we want to have experiences that can be shared with others. Read more
