Social Marketing

TikTok Now: What It Is, How It Works, and Advantages for Marketers

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By Laia Cardona, on 21 December 2022

Hopefully by now you’re familiar with BeReal, the social network with a very different outlook on social media. It attempts to displace the perfection and unreality projected by social networks by allowing its users to share more improvised and unedited moments. In response to its emergence, platforms such as TikTok have imitated it with their TikTok Now functionality. In this article, we explain what TikTok Now is all about.

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TikTok Now Function, What It is, Use and Advantages - New Feature!

What is TikTok Now

TikTok Now is the tool that the social network has launched to compete with BeReal. Its purpose is to share a photo or video in which they capture their image in selfie mode at the same time as what they have in front of them through the rear camera. The idea is that they share spontaneously, naturally and without filters, once a day. Therefore, the functionality does not let you choose photos or videos from your gallery when you want to publish content.

TikTok Now: What It Is, How It Works, and Advantages for Marketers

Image source: TikTok

How TikTok Now Works

When you log into the tool to publish content you only have three minutes from the time you start recording or photographing until you hit the "publish" button. This way, they make sure you are being as real as possible.

You can only post once a day and it is the app itself that sends you a notification when it is time to post.

There are two ways to use it: through the original social network app or by downloading the tool's own application. In the first case, your posts can only be seen by your friends and, in the second case, you can choose the privacy settings for this type of content yourself, so that everyone, only your followers or only your friends can see them.

Also, don't forget that you can only see content from the day you are on and always after you upload your own. So you cannot see your friends' content from previous days.

How to Register and Start Creating Content

If you already have an account on the original social network, you can access the tool in two ways:

  • In the TikTok app itself though the "Now" tab of the feed.
  • By downloading the TikTok Now app and logging in with your TikTok account.

If you don't have an account on TikTok and you only want to use TikTok Now, download the TikTok Now app as well, click "register" at the bottom of the screen and follow the steps. This way you will also be creating an account on the original platform.

This happens because TikTok Now is an independent app, but it shares functionalities and is linked to the original social network.

How to Find TikTok Now Posts

In the original TikTok application they appear in the "Now" tab of the feed. Here you can see the content of anyone you follow, as well as other suggested accounts of users over the age of 18.

In the tool's app you can see them in the "Friends" tab of the feed. In the "Explore" tab, on the other hand, the content of any creator of legal age in your region appears.

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Laia Cardona