Google Ads (formerly known as AdWords) has been with us for many years and has always published frequent updates to improve its services. But in recent times, the improvements in machine learning have allowed Google to make a leap in terms of marketi... Read more
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Google is integrating technologies such as machine learning or artificial intelligence (AI) in several of its advertising offerings. Google is looking to take the automation of ad campaigns to another level. Read more
Digital marketing strategies are dependent on the business model you follow. The first thing you need to do before you start implementing digital marketing campaigns is gain clarity in your customer segment. Whether you are targeting consumers or bus... Read more
No matter what kind of business you’re in, the majority of your customers in today’s world are going to find you online. And that’s why your approach to digital marketing--how you present yourself, as well as how you communicate and entice potential ... Read more
If you are a digital marketer, you should be ready to answer this question: what is your Twitter ROI? There are many companies present on this network, whether more or less actively, but not all know how it contributes to their global marketing objec... Read more
The engagement between mobile app and users does not depend just on first sight. Like in a marriage, this love needs to be maintained every day - or else, they will end up leaving you. Forgetting the importance of app engagement while planning your m... Read more
So lets imagine you decide to go on a diet, and you sign up for the gym with the goal of losing weight. However, to know whether or not your attempts are proving successful, you decide to measure your height instead of getting on a scale and tracking... Read more
Twitter Audience Platform (TAP) is a Twitter tool that allows advertisers to significantly amplify the reach of their Twitter Ads, as the ads are displayed across an external network of mobile apps. All this, without ever losing sight of the advanced... Read more
By Berta Ventura, on 11 May 2018
Facebook Ads launches In-Stream Videos
Advertising on Facebook through Facebook Ads is one of the most interesting tools us digital marketers have at our disposal, to reach out to an enormous audience with endless personalization options. And as if that weren’t enough, facebook simply doe... Read more
Engagement is one of the most important terms in marketing. Read more
