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Berta Campos

Expert in Digital Advertising & Digital Marketing.

Author articles

Tags: Social Media & Social Ads By Berta Campos, on 24 August 2023

UGC Strategy: How to Create Your Strategy for Success

User generated content (UGC) is a great way for a brand to interact with its audience. While many companies focus exclusively on creating their own content, overlooking content created by users can be a missed opportunity. UGC adds credibility and ex... Read more

Tags: Social Media & Social Ads By Berta Campos, on 23 August 2023

UGC Campaigns: How Do They Work on Social Media

User generated content refers to all unpaid, unsponsored content created by users that mention a brand, its products, or services. This content can come in the form of reviews, comments, or social media posts. Read more

Tags: Happiest Company By Berta Campos, on 7 April 2017

Being Motivated at Work: It's Possible!

It is an unfortunate yet undeniable reality that we are all stressed to some extent. Some may be more while other less, but we all seem to be doing a million things at once, and days seem to be at least a few hours too short. Amidst this seemingly en... Read more

Tags: Redes Sociales & Social Ads, Social Marketing By Berta Campos, on 27 February 2017

The Pros and Cons of Live Videos in Content Marketing

Did you know that according to Entrepreneur, live videos are one of the main trends for 2017? Live videos are a fantastic addition to your content marketing, and users are loving it more and more every day. Read more

Tags: Digital Advertising By Berta Campos, on 3 December 2015

Why Fraudulent Digital Advertising Continues to Thrive

According to estimates by Augustine Fou, one of the leading experts in digital fraud, half of the $50 billion a year industry that generates digital advertising and online marketing are fraudulent ads. This means that each year there are $25 billion ... Read more