Though not directly related to marketing, employee happiness in the workplace is very important for companies to prioritize. Though it is still on the rise, one of the most important positions is becoming a Chief Happiness Officer (CHO).Read more

What exactly is direct marketing, and how can you create this type of strategy? For starters, it is one of the most effective marketing methods and has many benefits, including clearly measurable results.Read more

We all know that the quality of marketing decides the success of a product, but have you ever asked yourself what the key elements to a successful marketing strategy are? In this article, we will go over some basic concepts and take a look at what yo...Read more

Sometimes digital marketing can feel a bit like fortune-telling. What is really going on in your consumers’ minds and what can you do to make them notice our brand?Read more

In an increasingly competitive environment, emotional marketing can make the difference between the success or failure of a brand.Read more

It is an unfortunate yet undeniable reality that we are all stressed to some extent. Some may be more while other less, but we all seem to be doing a million things at once, and days seem to be at least a few hours too short. Amidst this seemingly en...Read more

Did you know that according to Entrepreneur, live videos are one of the main trends for 2017? Live videos are a fantastic addition to your content marketing, and users are loving it more and more every day.Read more

All the best marketers know that colors are an essential and special part of increasing sales, and there is no excuse for not using them in your digital advertising campaigns. It has been known for a quite a while now that different colors provoke di...Read more

As we mentioned a few weeks ago, the last few months have been fast moving and busy for Twitter. And it seems the change never stops: according to what Twitter recently published on their blog, it is now possible to share GIFs directly in tweets and ...Read more

For digital marketers, being up to date with new social networks is absolutely essential. One of the great things about the digital marketing world is that every day it launches new ways for us to communicate with each other. Some make it, others are...Read more