Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Posts by Berta Campos

Expert in Digital Advertising & Digital Marketing.

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Tags: Cyberclick By Berta Campos, on 21 March 2022

Chief Happiness Officer: What They Do and Why They're Important

Though not directly related to marketing, employee happiness in the workplace is very important for companies to prioritize. Though it is still on the rise, one of the most important positions is becoming a Chief Happiness Officer (CHO).Read more

Tags: Online Marketing & Digital Marketing By Berta Campos, on 21 January 2022

What Is Direct Marketing? Benefits, Steps, and Examples

What exactly is direct marketing, and how can you create this type of strategy? For starters, it is one of the most effective marketing methods and it has many benefits, like clearly measurable results.Read more

Tags: Online Marketing & Digital Marketing By Berta Campos, on 24 August 2021

The Ultimate Guide to the Marketing Mix and the 4Ps of Marketing

We all know that the quality of marketing decides the success of a product, but have you ever asked yourself what the key elements to a successful marketing strategy are? In this article, we will go over some basic concepts and take a look at what yo...Read more

Tags: Online Marketing & Digital Marketing By Berta Campos, on 27 July 2021

6 Neuromarketing Techniques for Marketers

Sometimes digital marketing can feel a bit like fortune-telling. What is really going on in your consumers’ minds and what can you do to make them notice our brand?Read more

Tags: Strategy By Berta Campos, on 10 June 2021

Emotional Branding: How to Connect with Your Customers

In an increasingly competitive environment, emotional marketing can make the difference between the success or failure of a brand.Read more

Tags: Digital Advertising By Berta Campos, on 25 November 2019

What is Display Advertising and What are its Advantages?

A good marketer must have a good variety of tools in his tool belt in order to adapt to different brands, campaigns, and target audiences. Display advertising is one of the most “classic” digital marketing tools, but it is no less effective. In this ...Read more

By Berta Campos, on 7 April 2017

Being motivated at work: it is possible!

It is an unfortunate yet undeniable reality that we are all stressed to some extent. Some may be more while other less, but we all seem to be doing a million things at once, and days seem to be at least a few hours too short. Amidst this seemingly en...Read more

Tags: Redes Sociales & Social Ads By Berta Campos, on 27 February 2017

The Pros and Cons of Live Videos in Content Marketing

Did you know that according to Entrepreneur, live videos are one of the main trends for 2017? Live videos are a fantastic addition to your content marketing, and users are loving it more and more every day.Read more

Tags: Online Marketing & Digital Marketing By Berta Campos, on 19 December 2016

10 colors to increase your sales with digital advertising and why they work!

All the best marketers know that colors are an essential and special part of increasing sales, and there is no excuse for not using them in your digital advertising campaigns. It has been known for a quite a while now that different colors provoke di...Read more

Tags: Redes Sociales & Social Ads, App Marketing & Publicidad Móvil By Berta Campos, on 27 September 2016

Why you should be including Facebook in your App Marketing strategy

After a long and arduous development and design process, your app is finally on the market. Congratulations! You have come a long way, but your job is not over yet: if you want your app to succeed, you need to launch your app marketing strategy. When...Read more

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