An attractive, optimized website is indispensable in any SEM strategy. Driving traffic to your website helps you move your users through the conversion funnel and increases sales. Read more

Both SEO and SEM are to basic essentials in any digital marketing strategy, but are also two acronyms that can be quite confusing: which is best for my brand, and how can I use them together?Read more

Business' - large and small - are no longer questioning the criticality of investing in the digital field, particularly search engine marketing (SEM).Read more

Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2.Read more

2017 comes bearing big news for all SEM experts: Google AdWords’ new interface. For marketers everywhere, this launch has the power to change our strategies and search engine marketing results for the better, so be sure to be ready for it! Keep readi...Read more