Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Marta Canadell

Data Analyst and Data Scientist. PhD en Matemáticas Aplicadas.

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Tags: Google By Marta Canadell, on 18 May 2021

14 Ways to Optimize Your Website with Google Analytics

An attractive, optimized website is indispensable in any SEM strategy. Driving traffic to your website helps you move your users through the conversion funnel and increases sales. Read more

Tags: SEO & SEM By Marta Canadell, on 13 Feb 2020

SEO & SEM: What Is the Difference and How to Use Them Together

Both SEO and SEM are to basic essentials in any digital marketing strategy, but are also two acronyms that can be quite confusing: which is best for my brand, and how can I use them together?Read more

Tags: ROI, Google By Marta Canadell, on 26 Jul 2017

Why your not making the most of your AdWords dollars

Business' - large and small - are no longer questioning the criticality of investing in the digital field, particularly search engine marketing (SEM).Read more

Tags: Display, Online Marketing & Digital Marketing, SEO & SEM, Digital Advertising, Google By Marta Canadell, on 20 Jul 2017

5 hacks to boost your Quality Score

Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2.Read more

Tags: SEO & SEM By Marta Canadell, on 27 Mar 2017

Google AdWords’ new interface is on its way!

2017 comes bearing big news for all SEM experts: Google AdWords’ new interface. For marketers everywhere, this launch has the power to change our strategies and search engine marketing results for the better, so be sure to be ready for it! Keep readi...Read more