Mobile is an important channel that should always be accounted for when planning a marketing strategy. Mobile apps increase user interaction with brands and provide highly personalized experiences. Read more

Google Marketing Platform is an online advertising and analytics platform that serves as an effective cross-channel marketing solution. It offers a fusion of Google’s tools and features to help marketing teams collaborate more effectively, create sma... Read more

Direct to consumer (D2C) marketing is an increasingly popular marketing strategy where companies promote and sell products directly to consumers. Instead of relying on intermediaries, brands make direct connections with customers and control each sta... Read more

One of the most widely used digital marketing strategies is inbound marketing. However, there is another strategy that is gaining popularity, especially in the start-up world: growth hacking. Read more

How many metrics do you need to assess the success of your digital marketing strategy? How do you know what actions are working? The answer will depend on the channels you are going to use and the objectives you have set, but in most cases it is prob... Read more

There is no excuse: if mobile is not at the core of your digital marketing strategy, it is time to adapt. Mobile phones generate a huge amount of traffic, so in order for your digital marketing strategy to succeed, developing a mobile marketing strat... Read more

Lead capture is the process of obtaining personal contact information from a potential lead in order to convert them into fully-fledged paying customers in the future. It is a valuable marketing tool that should form an integral part of any strategy. Read more

The most powerful and innovative direct marketing strategies provoke a reaction from the target audience. Striking graphics or a funny advertisement can make a brand memorable and cause the public to share its content online and even make it go viral... Read more

In the world of digital marketing for startups, objectives are difficult to achieve if a new business is not able to communicate its message and value proposition to its target audience. In order to do this successfully, it's necessary to have a digi... Read more

The target market is an idea as old as marketing itself. After all, a brand's products or services can't fit everyone. For marketing to be effective, it’s necessary to target a specific group of people with specific needs. Being clear about your targ... Read more