Over the last decade, Instagram has grown from a simple photo-sharing service to one of the most popular social media platforms around. So much so, in fact, that many brands are now incorporating the site’s various tools and functions into their inbo... Read more
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Digital advertising is gaining more and more ground worldwide. There are sectors that are hardly possible outside the online environment, such as travel and hotel reservations or on demand streaming services. There is no doubt that understanding the ... Read more
A company’s brand is one of its most important assets. It communicates who you are, what you stand for, what you do, and how you do it. It can also help you establish trust and confidence with your existing and prospective customers, and it should fo... Read more
A Net Promoter Score is a metric that measures how satisfied customers are with your products or services. Customers respond to a simple survey asking how likely they are to recommend your brand. Your Net Promoter Score (NPS) is a strong indicator of... Read more
Mentions of NFTs have been popping up across news feeds and social media accounts. Many people have wondered what all the fuss is about and struggled to understand what this new form of buying and selling digital property means. While many are unconv... Read more
Getting the word out about your brand or product can seem overwhelming considering the wealth of options available in our data centric world. While having dozens of platforms and mediums to spread the word provides something for everyone, sometimes l... Read more
If you do digital marketing without marketing analytics, you are wasting time and money. Read more
CMOs, CEOs, and Marketing Directors have all had to face this question of whether they should hire someone internally to expand the marketing team or invest in an agency? Basically, in-house marketing vs agency marketing. Read more
A popular saying in the marketing world is that half of what is invested in advertising is wasted... but the problem is that we don't know which half. Read more
It’s no secret that in 2020, virtual events are now more popular than ever. Read more