Do you do B2B marketing? Well, it's time to rethink your strategy with a new paradigm: B4B, or business for business. Read more
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More than a trend, marketing automation is already an inescapable reality. For B2B marketers, having a marketing automation platform allows you to run, manage, automate and monitor your campaigns across multiple channels. Read more
In recent years marketers have started to pay more attention to marketing automation, but as an industry, we've only discovered the tip of the iceberg. Marketing automation goes far beyond constructing automatic emails: it can help you improve the su... Read more
Need inspiration for your next marketing campaign? Have you tried different strategies, but none of them have achieved the results you're looking for? Read more
The Covid-19 crisis has affected our lives at every level, and digital marketing has certainly felt the change. Business resources are declining and budgets are smaller, forcing a change in objectives and tactics. Read more
Fake news is unfortunately a regular part of our online lives. However, there are thankfully many resources available to both users and brands to fight against this phenomenon. Read more
SEO tools make our lives easier. They help us track and position the keywords we're interested in, using less time, effort, and resources. They also make sure your website is running properly and help you see or solve problems. Read more
Finding the perfect influencer and establishing a mutually beneficial relationship with them is a dream for many brands. Year after year, influencer marketing continues to show its effectiveness. Read more
It’s an understatement to say that we are currently living in very strange times. Due to the coronavirus, priorities and plans have completely shifted for the next few months. And this effect is also being felt in the marketing world. Read more
![30 Marketing Statistics about Generation Z and Millennials [2020]](https://156214.fs1.hubspotusercontent-na1.net/hub/156214/hubfs/blog/Gen%20Z%20and%20Millennial%20Engagement%20Stats%20Marketers%20Need%20to%20Know%20in%202020.png?width=758&height=396&name=Gen%20Z%20and%20Millennial%20Engagement%20Stats%20Marketers%20Need%20to%20Know%20in%202020.png "30 Marketing Statistics about Generation Z and Millennials [2020]")
Generating engagement with younger generations can be a challenge for marketers. Gen Z and Millennials are no longer interested in conventional advertising and are shunning the brands that they perceive as inauthentic. Read more
