Many brands focus their marketing strategy on the customer's needs, conveying that the price they have paid for a product or service is less than the problem or need it solves. This type of strategy is known as value based selling, but what exactly i... Read more
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Digital marketing trends have always gone hand in hand with technology. As the possibilities grow and user habits evolve, marketers have more and more ways to reach consumers. Read more
The phrase, “a picture is worth a thousand words," is especially true in marketing. Read more
Having numerical data is imperative to understanding if your marketing strategy yields is yielding beneficial results. One metric you can monitor is called call tracking. Read more
In marketing, we always try to anticipate trends. This is the only way to adapt to a constantly changing industry and to reach future customers wherever they are. Read more
The world of marketing and advertising continually evolves and innovates. In this context, technology is a great ally of brands when it comes to offering consumers new experiences, and 3D advertising is an example of this. So much so that this form o... Read more
There are many ways for your products to reach the end consumer, and all of them are included in what are known as marketing distribution channels. In this article, we will tell you everything you need to know about these channels so that you can cho... Read more
Almost all marketing departments share the same goal: to get more results with less budget. Applying the principles of the lean philosophy can help you achieve this. Read more
Lead management is an essential step between attracting traffic to your brand's channels and generating conversions. Read more
It is very common for brands to have gaps in their marketing strategy. The main problems include posting content on an inconsistent schedule or creating content that is irrelevant to a brand's overall marketing objectives. This is where an editorial ... Read more
