Whether in everyday life or in marketing, the power to influence is in demand. But what really influences people? The content marketing method has it's influence through aligning content to a specific buyer persona. This content - whether designed fo... Read more
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Organizationally your event seems to be on the right track? You have the location, the speakers, the website is online and ready to welcome your participants? All that's left to do is to invite attendees and get as much participation as possible. Her... Read more
Born between 1997 and 2012, Gen Z is no longer the “up-and-coming” generation. For marketers, they are the now generation. Members of Gen Z are increasingly moving into leadership roles and significantly shaping the global economy. Understanding what... Read more
One of the most powerful eras of the year for digital marketing is approaching: SALE! Are you ready? Read more
Who doesn’t enjoy telling or listening to a good story? A story outlines experiences, challenges, and maybe even solutions. If a story is particularly creative and inspiring and is able to transport you, it's art! In this article we will explore how ... Read more
Core to each viral technique is giving each user a clear incentive to share your marketing content quickly. We’re exploring how each technique has proven to be a fun way to for users to spread content virally. These proven viral marketing campaigns i... Read more
There’s been a lot of buzz around artificial intelligence in recent years and surely that’s not going to change any time soon. As technology evolves, we’re reaching new heights of artificial intelligence systems capable of more human customer interac... Read more
No matter what kind of business you’re in, the majority of your customers in today’s world are going to find you online. And that’s why your approach to digital marketing--how you present yourself, as well as how you communicate and entice potential ... Read more
Twitter Audience Platform (TAP) is a Twitter tool that allows advertisers to significantly amplify the reach of their Twitter Ads, as the ads are displayed across an external network of mobile apps. All this, without ever losing sight of the advanced... Read more
Engagement is one of the most important terms in marketing. Read more
