Today, the Key Account Manager is one of the most valuable figures in a company. Their role as a professional who complements the functions of the Marketing Manager is essential in today's competitive environment. Read more
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If you believe that brands use colors just to improve their aesthetics, you are certainly missing some amazing marketing and branding strategies. Read more
Crawl Depth is an important metric within SEO, as it refers to the level of depth which the bots of search engines like Google must reach to find a web page. Knowing how to optimize this is fundamental to improving your positioning. Read more
Marketing is not something that only companies use. If you are a nonprofit organization, the set of techniques that this discipline encompasses will be of great help, both to attract more volunteers and donations, and to promote the message of your o... Read more
If you have a website or an ecommerce site for your business, it most likely contains a lot of images, videos, and data. This large amount of information can slow down the loading of your website, harming not only the user experience, but also your S... Read more
In November 2022, ChatGPT came to light, revolutionizing the world of Artificial Intelligence. Some say that this technology could even take Google's place as a search engine. But what exactly is it? In this article we tell you all about this system ... Read more
Have you ever searched for something on Google and gotten the answer to your query in the results page, without the need to click on any website? Surely the answer is yes. This Google dynamic has made many brands and content creators fear that their ... Read more
Did you know that most companies have to close in the first years? It’s not for lack of demand or because their idea does not work, but often because they do not have a good business plan. Growing a business is not easy and organization and planning ... Read more
In marketing there are many metrics that help to determine if the strategies being followed are effective or not, one of them being the customer satisfaction score or CSAT. But what exactly is this score and how is it used? Read more
Customer centricity and customer centric marketing are strategies where the focus is on the customer. A company following this model will always make decisions by thinking about the impact they will have on its customers. Read more
