A vanity URL, also known as a personalized URL, is a shortened and improved version of a website's address. Generally, these URLs are designed to mirror the brand name, aiming to enhance memorability and shareability. Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Year after year, we witness new and intriguing trends in digital marketing, a sector that constantly evolves. However, within this realm, there is an area that undergoes even more renewal than others: social media. Dynamic, unstoppable, fast-paced, a... Read more
In the realm of searches, Google updates refer to modifications in Google's algorithm that affect the ranking of search results. These updates introduce new factors influencing positioning and/or render previously significant factors less important. Read more
MRP, which stands for material requirements planning, is a software that allows for the management of stocks based on the needs of the company and facilitates decision-making regarding the production and the distribution of products and services, as ... Read more
In today's digital marketplace, a compelling YouTube presence is indispensable for brands aiming to captivate and engage their audience as part of their marketing strategy. With the sheer volume of content and competition, merely having a channel isn... Read more
Product-led growth (PLG) is a marketing and business strategy centered around making the product and its value the primary driver of the business. It emphasizes using the product itself as a source of revenue, focusing on customer acquisition, retent... Read more
International inbound marketing is a methodology that involves attracting foreign users to purchase your products and services by generating valuable content tailored to their needs, tastes, and preferences. Read more
Multivariate testing (or MVT) in marketing is a trial in which different versions of the same element are created by altering multiple variables to validate an initial hypothesis. The goal is to test an initial hypothesis and figure out which combina... Read more
Marketing myopia is a condition where marketing strategies excessively focus on promoting the brand's products or services, neglecting customer needs and prioritizing short-term gains over long-term benefits. Read more
ChatGPT, the AI-driven chatbot specializing in dialogue, has emerged as a powerful marketing tool, particularly in content creation. It excels in tasks like article writing, translating content, and generating YouTube video scripts. To amplify its ca... Read more
