International inbound marketing is a methodology that involves attracting foreign users to purchase your products and services by generating valuable content tailored to their needs, tastes, and preferences. Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Multivariate testing (or MVT) in marketing is a trial in which different versions of the same element are created by altering multiple variables to validate an initial hypothesis. The goal is to test an initial hypothesis and figure out which combina... Read more
Marketing myopia is a condition where marketing strategies excessively focus on promoting the brand's products or services, neglecting customer needs and prioritizing short-term gains over long-term benefits. Read more
ChatGPT, the AI-driven chatbot specializing in dialogue, has emerged as a powerful marketing tool, particularly in content creation. It excels in tasks like article writing, translating content, and generating YouTube video scripts. To amplify its ca... Read more
Both PPC (pay per click) and SEM (search engine marketing) are commonly used in online advertising. PPC is especially effective for increasing web traffic and sales. If you're using these strategies for your brand, you're in the right place to discov... Read more
The generation, publication, and distribution of content have proven to be highly effective for companies in consistently generating leads and increasing brand recognition. In the competitive market, especially in certain sectors, digital marketing s... Read more
Influencers have become one of those resources that are always a top digital marketing trend. However, and taking into account that most brands resort to them to gain visibility and credibility and generate sales, not everything works. For this very ... Read more
The essence of inbound marketing lies in creating valuable content to engage and convert clients. Traditionally, content creation has relied on human writers, supplemented by various information sources. However, the landscape is evolving with the ad... Read more
If you are constantly seeking ways to boost sales, then cohort analysis can be a valuable strategy for you. It functions as a user segmentation method that analyzes historical user behavior to identify patterns or changes and take targeted actions. H... Read more
Encountering a hard bounce is quite common in an email marketing strategy. But what is it, and how can hard bounce be avoided? Read more
