Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Inbound Marketing By Helena Alcoverro, on 1 February 2024

Marketing Myopia: What It Is and How to Avoid It

Marketing myopia is a condition where marketing strategies excessively focus on promoting the brand's products or services, neglecting customer needs and prioritizing short-term gains over long-term benefits. Read more

Tags: Artificial intelligence By Pep Canals, on 31 January 2024

ChatGPT Extensions: How They Work and Which Are Best?

ChatGPT, the AI-driven chatbot specializing in dialogue, has emerged as a powerful marketing tool, particularly in content creation. It excels in tasks like article writing, translating content, and generating YouTube video scripts. To amplify its ca... Read more

Tags: SEO & SEM, Google By Pep Canals, on 30 January 2024

Top PPC and SEM Trends for 2024

Both PPC (pay per click) and SEM (search engine marketing) are commonly used in online advertising. PPC is especially effective for increasing web traffic and sales. If you're using these strategies for your brand, you're in the right place to discov... Read more

Tags: Content Marketing, Digital Marketing By Tanit de Pouplana, on 25 January 2024

The Top 8 Content Marketing Trends for 2024

The generation, publication, and distribution of content have proven to be highly effective for companies in consistently generating leads and increasing brand recognition. In the competitive market, especially in certain sectors, digital marketing s... Read more

Tags: Influencer Marketing By Laia Cardona, on 24 January 2024

10 Influencer Marketing Trends for 2024

Influencers have become one of those resources that are always a top digital marketing trend. However, and taking into account that most brands resort to them to gain visibility and credibility and generate sales, not everything works. For this very ... Read more

Tags: Inbound Marketing By Helena Alcoverro, on 23 January 2024

Top Inbound Marketing Trends for 2024

The essence of inbound marketing lies in creating valuable content to engage and convert clients. Traditionally, content creation has relied on human writers, supplemented by various information sources. However, the landscape is evolving with the ad... Read more

Tags: Data Science By Pep Canals, on 18 January 2024

Cohort Analysis: What It Is and How It Helps Increase Sales

If you are constantly seeking ways to boost sales, then cohort analysis can be a valuable strategy for you. It functions as a user segmentation method that analyzes historical user behavior to identify patterns or changes and take targeted actions. H... Read more

Tags: Email Marketing By Laia Cardona, on 17 January 2024

Hard Bounce: What Is It?

Encountering a hard bounce is quite common in an email marketing strategy. But what is it, and how can hard bounce be avoided? Read more

Tags: SEO & SEM By Laia Cardona, on 16 January 2024

The Most Important SEO Trends for 2024

SEO helps you to gain visibility online and increase your authority as a brand. However, it can also be a big headache, especially at the beginning as it's a strategy with medium to long term results. Be that as it may, it is something you need to un... Read more

Tags: Digital Marketing By Helena Alcoverro, on 11 January 2024

Top CRM Trends for 2024

CRM, the fastest-growing digital marketing software, with cloud-based CRM accounting for 50% of total market revenue. With statistics like these, it's evident that customer relationship management tools will continue to be a prominent trend in digita... Read more