If there’s one thing that’s been clear for a while, it’s that intrusive marketing no longer has the same effects. It has lost its momentum, giving way to a new approach to advertising—one that focuses on attracting potential customers subtly by offer... Read more
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NotebookLM is an AI-powered tool developed by Google that is designed to process information from texts that users upload. Google describes it as a research and writing assistant that helps you better understand information. Once you upload your docu... Read more
Nowadays, everyone from entrepreneurs to large corporations has access to AI that can create content quickly and analyze vast amounts of data without requiring extensive resources. That being said, it’s crucial to understand that in this new context,... Read more
Artificial intelligence has evolved and grown quickly, becoming an innovative tool across many sectors, including marketing. Today, its applications extend far past technology. It has also significantly contributed to industries like healthcare, educ... Read more
DeepSeek, a rising Chinese AI startup, is making waves in the global tech industry, challenging giants like OpenAI and Google with its innovative and highly efficient models. Founded in 2023 by Liang Wenfeng, DeepSeek has developed cutting-edge AI te... Read more
When developing a CRO (Conversion Rate Optimization) strategy in marketing, you'll need to rely on various tools that can help your teams to collaborate more effectively and make it easier to conduct testing across different channels. Read more
Nobody's perfect, but in the world of ecommerce, every detail matters. That’s why it’s crucial to regularly review your online store to make sure everything runs smoothly and fix any issues that might arise. Read more
Repricing is a pricing strategy commonly used in the e-commerce and marketplace sectors. It involves dynamically and automatically adjusting the prices of products based on a variety of factors. The goal of this strategy is to remain competitive and ... Read more
A consumer society is a social and economic model in which the acquisition of goods and services becomes the central focus of daily life and the economic system. It also serves as a symbol of status and success. To sustain the constant flow of purcha... Read more
A digital audit is an inspection carried out by experts to identify growth opportunities within a digital strategy. This analysis evaluates digital practices, strategies, and outcomes a business has implemented, with the objective of identifying pote... Read more