Generative AI is a type of artificial intelligence capable of creating new, original content based on the data it has been trained on. It can generate and process information in various formats, such as text, images, video, and audio. Read more
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In the marketing, business, economics, and social studies, it is common to analyze the current context we find ourselves in and give it a specific name based on its characteristics. This helps us better understand the reality surrounding us and allow... Read more
Omnisearch optimization is the next step in the evolution of traditional SEO. This strategy encompasses all the channels where users search for information—spanning Google, YouTube, TikTok, Instagram, and generative AI platforms like ChatGPT and Perp... Read more
Perplexity AI is an artificial intelligence tool designed to function as a search engine. However, it provides more direct and detailed answers than traditional search engines. Perplexity has real-time internet access, which allows it to answer quest... Read more
STORM is an artificial intelligence tool developed by researchers at Stanford University that can transform online information on a given topic into a coherent, well-structured text. Read more
Mobile learning, or m-learning, is an educational approach that uses mobile devices and tablets to facilitate access to educational content. This makes learning possible anytime, anywhere. The goal of m-learning is to maximize time efficiency by leve... Read more
In the competitive landscape of digital advertising, driving meaningful results requires more than just increasing traffic or generating clicks. To truly maximize return on investment (ROI), marketers need strategies that prioritize quality over quan... Read more
In the digital world, capturing attention is no easy feat. With the average person scrolling through miles of content daily, marketers constantly seek innovative ways to stand out. Enter ephemeral content—a format that’s here today and gone tomorrow ... Read more
In today’s competitive market, brands are not just selling products or services, they’re selling experiences, emotions, and relationships. A critical aspect of building that connection is a powerful brand promise. But what exactly is a brand promise,... Read more
Creating content is one of the most powerful ways to connect with your audience, build trust, and drive growth. But with so much content flooding the digital space every day, standing out can feel like a challenge. That’s where a smart, structured co... Read more
