In today’s digital landscape, the line between entertainment and shopping is becoming more and more blurry. YouTube Shopping is one of the main platforms contributing to this phenomenon. The platform is reshaping how brands engage with consumers and ... Read more
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Nova is a family of artificial intelligence models launched by Amazon. With Nova, you can generate AI tools for text, image, and video, all while easily integrating them into the AWS environment where they are hosted. It’s crucial to understand that ... Read more
Generative AI is a type of artificial intelligence capable of creating new, original content based on the data it has been trained on. It can generate and process information in various formats, such as text, images, video, and audio. Read more
In the marketing, business, economics, and social studies, it is common to analyze the current context we find ourselves in and give it a specific name based on its characteristics. This helps us better understand the reality surrounding us and allow... Read more
Omnisearch optimization is the next step in the evolution of traditional SEO. This strategy encompasses all the channels where users search for information—spanning Google, YouTube, TikTok, Instagram, and generative AI platforms like ChatGPT and Perp... Read more
Perplexity AI is an artificial intelligence tool designed to function as a search engine. However, it provides more direct and detailed answers than traditional search engines. Perplexity has real-time internet access, which allows it to answer quest... Read more
STORM is an artificial intelligence tool developed by researchers at Stanford University that can transform online information on a given topic into a coherent, well-structured text. Read more
Mobile learning, or m-learning, is an educational approach that uses mobile devices and tablets to facilitate access to educational content. This makes learning possible anytime, anywhere. The goal of m-learning is to maximize time efficiency by leve... Read more
In the competitive landscape of digital advertising, driving meaningful results requires more than just increasing traffic or generating clicks. To truly maximize return on investment (ROI), marketers need strategies that prioritize quality over quan... Read more
In the digital world, capturing attention is no easy feat. With the average person scrolling through miles of content daily, marketers constantly seek innovative ways to stand out. Enter ephemeral content—a format that’s here today and gone tomorrow ... Read more
