Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: SEO & SEM By Laia Cardona, on 27 May 2022

Crawl Budget in SEO: What It Is and How to Optimize It

Crawl budget is a very important metric in SEO, as well as one of the elements that can help optimize and position a web page. Despite its importance, it is not a frequently discussed topic when talking about SEO. Read more

Tags: Inbound Marketing By Laia Cardona, on 26 May 2022

Content Marketing Trends for 2022

Content marketing will be one of the areas that companies invest in the most in the next few years. However, as technology and consumer habits evolve, the way content is created will also have to change.Read more

Tags: Online Sales By David Tomas, on 24 May 2022

7 Strategies to Attract and Keep Customers

Attracting customers and then building long-term relationships is one of the best ways to maintain your company's success for many years. To achieve this, customer service is absolutely essential.Read more

Tags: Digital Advertising By Helena Alcoverro, on 24 May 2022

What Is Advergaming? Uses and Examples

Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand...Read more

Tags: Online Sales By David Tomas, on 24 May 2022

Get Keep Grow: How to Apply The Get Keep Grow Funnel

80% of new leads never translate into sales. But, companies that excel at lead nurturing generate 50% more SQLs (sales qualified leads) at a 33% lower cost. To get, keep, and grow customers it takes a holistic analysis of your product-market fit, cus...Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 24 May 2022

10 Tips to Increase Your Conversion Rate in Digital Marketing

Conversion is pretty much the Holy Grail of digital marketing. Increasing your conversion rate is fundamental to increasing your return on investment and making the most of your digital marketing budget.Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 23 May 2022

Consumer Needs: Types and How to Define Them

Keeping up with consumer needs is key for any company seeking to develop an impactful marketing strategy and increase sales.Read more

Tags: Digital Advertising By David Tomas, on 19 May 2022

The 8 Types of Digital Advertising [Infographic]

Digital advertising has expanded over the years to include many different formats, styles, and platforms. Most people are familiar with the different ads they encounter on a daily basis, but they might not immediately see the difference between them....Read more

Tags: Google By Marta Canadell, on 19 May 2022

14 Ways to Optimize Your Website with Google Analytics

An attractive, optimized website is indispensable in any SEM strategy. Driving traffic to your website helps you move your users through the conversion funnel and increases sales. Read more

Tags: Digital Marketing By Diana Palau, on 19 May 2022

What Are the 4 Cs of Marketing?

If you have ever studied marketing strategy, you have surely heard of the famous "4Ps of marketing" or price, product, promotion, and placement. But as our understanding of marketing evolves, new theoretical models are emerging. The time has come for...Read more

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