Staying informed on the latest social media trends and platforms is fundamental in digital marketing. By observing the digital presence of other brands, you can draw conclusions about what works and what doesn't and apply this knowledge to your marke... Read more
Keeping up with digital marketing trends is a fundamental part of any marketer's job, as the industry is constantly evolving. To help you stay informed, we've compiled the most useful social media trends for 2022. Read more
Rebranding is an important marketing strategy. Perhaps the most recent example of a company rebranding is Facebook. Facebook changed its name to Meta on October 28, 2021. Its CEO, Mark Zuckerberg, announced this rebrand at Connect 2021, Facebook's an... Read more
The Facebook Pixel Helper is a free Google Chrome extension that helps you find out if your Facebook pixel code is working correctly. It can be a great tool for those who use Facebook for digital marketing and advertising purposes. To get the most fr... Read more
November 26th is an important day for marketing: Black Friday 2021. Are you ready for it? Read more
If you use Facebook or Facebook Ads as a part of your brand's marketing strategy, managing pages and ad accounts from your personal profile is not the best option. To collaborate as a team in a professional way and protect your privacy, you need Face... Read more
Measuring ROAS (return on ad spend) can be a highly valuable tool for tracking and quantifying the success of your advertising campaigns. It can help you establish how much revenue your ads are generating, if your ads are effectively driving traffic ... Read more
Year after year, Facebook continues to be a great channel for marketing thanks to its reach and the many possibilities of Facebook Ads. However, that does not mean that you should always do the same type of marketing on Facebook, as the behavior of u... Read more
The community manager is a common position in the world of digital marketing. Their role is essential for a good relationship between brand and its followers, but it has undergone a lot of evolution since this position was created. Because of this, w... Read more
Live-streamed shopping events, such as those broadcast through Amazon Live, are becoming an increasingly popular marketing tool for ecommerce brands around the world. The events, which are a blend of digital shopping and entertainment, offer consumer... Read more
