Influencer marketing involves using the profiles of influencers on social networks to advertise a product or service. In other words, influencer marketing is just a relationship between a company and a person who has a relatively high level of visibi... Read more
Every marketer wants to boost online sales, but competition can get tough. When the user has millions of products just a click away, how can you differentiate your brand and stand out? Read more
Marketing on Instagram day in and day out can lead to a stall in your creativity—it happens to all of us. One way to reignite the creative energy and gain inspiration is from checking out other Instagram accounts. Social media marketing is all about ... Read more
TikTok burst onto the social media scene in a big way in 2020. With short, engaging videos TikTok achieves a remarkable engagement rate and was one of the most downloaded applications last year. While some argue it’s only for a Gen Z audience, TikTok... Read more
Facebook ads have evolved from simple clickable images to full on multimedia experiences. With all of the options available, it can sometimes be challenging to pick the one that best fits your marketing objective. A single ad, or a combination of mul... Read more
WhatsApp is the world’s most popular messaging app. While WhatsApp hasn’t caught on in the U.S. as it has in the rest of the world, it still offers social media marketing possibilities domestically. If you do business internationally, it’s an absolut... Read more
By Chantal India, on 11 November 2020
What are Facebook Lead Ads? Benefits and Examples
Since its launch in 2004 Facebook has achieved growth every single year, and with 2.45 billion users is still the world’s most popular social media platform. In the business realm, over 92% of marketers utilize Facebook advertising. And ‘Lead Ads’ ar... Read more
Facebook ads are one of the best options for social media advertising. Advertising on Facebook means you can create integrated campaigns on both Facebook and Instagram, all one a single platform. Read more
By Chantal India, on 7 May 2020
What is Marketing Automation?
Not too long ago, it took many manual actions to design large campaigns, with lots of different steps and processes. However, this is officially a thing of the past, thanks to marketing automation. Read more
What happens when digital advertising grows beyond the boundaries of mobile phones and computers and moves into the real world? The future of outdoor and point-of-sale advertising is here, and it's called digital signage. So let's take a look at what... Read more
