If you ask yourself what the most important metric is to measure the success of your Facebook Ads, you would probably think ROAS or Return on Ad Spend. This figure is equivalent to ROI, as it indicates how much profit is being generated for each doll... Read more
Facebook advertising allows you to set up multiple types of conversion events, making it a very versatile solution for all types of brands. Read more
Instagram, Facebook, TikTok, and Twitter are currently some of the most used social media networks. However, a new player has recently entered the space: BeReal. This social media app is based on the idea of connecting with others by sharing a photo ... Read more
Here's an interesting question: what does marketing smell like? When planning campaigns, marketers tend to think of visual and auditory aspects, but the truth is that all five senses can have a huge impact on creating an unforgettable brand experienc... Read more
The web has changed the way we tell stories. Having access to all kinds of information on the Internet means that people are constantly reading and learning new things. However, there is so much content being generated every day that users get inunda... Read more
Retargeting is based on creating personalized advertising campaigns for users who have previously visited your website or online store. Based on the information you already have about your users, you can employ this strategy to move them further down... Read more
Are Instagram Stories part of your brand’s social media strategy? Instagram has over 500 million daily active users (almost half of Instagram's total user base), so they should be! Read more
In marketing, there are many metrics that must be taken into account to determine whether a campaign is successful. Customer satisfaction is a key metric because it directly affects the growth of a brand. Read more
The hashtag, which refers to the # symbol, is used to mark topics on social networks. Although its function can be somewhat confusing, it boosts the visibility of posts and makes them more easily discoverable for users searching for certain topics. Read more
When was the last time you went more than a few hours without checking your phone? Whether it's a message from WhatsApp, your favorite brand’s latest tweet, or breaking news from your favorite digital newspaper, as consumers, we want to make sure we ... Read more
