In the marketing world, stakeholders are the different groups of people who influence a company such as employees, suppliers, shareholders. Even government departments or agencies can be stakeholders.Read more

Influencer marketing involves using the profiles of influencers on social networks to advertise a product or service. In other words, influencer marketing is just a relationship between a company and a person who has a relatively high level of visibi...Read more

Boosting online sales is one of the aspirations of all marketers but competition can get tough. When the user has millions of products just a click away, how can you differentiate your brand and stand out?Read more

In advertising it's said that a picture is worth a thousand words, but this is not entirely true. Advertising copy is of paramount importance in order to specify the brand's message, define the benefits, and convince the reader. Let's take a look at ...Read more

Marketing on Instagram day in and day out can lead to a stall in your creativity—it happens to all of us. One way to reignite the creative energy and gain inspiration is from checking out other Instagram accounts. Social media marketing is all about ...Read more

TikTok burst onto the social media scene in a big way in 2020. With short, engaging videos TikTok achieves a remarkable engagement rate and was one of the most downloaded applications last year. While some argue it’s only for a Gen Z audience, TikTok...Read more

For many advertisers, Facebook stands as one of the central pillars of their marketing strategy. Due to the platform’s staggering stats and myriad of marketing tools, Facebook ads offer serious potential for businesses both big and small. At some poi...Read more

Facebook ads have evolved from simple clickable images to full on multimedia experiences. With all of the options available, it can sometimes be challenging to pick the one that best fits your marketing objective. A single ad, or a combination of mul...Read more

WhatsApp is the world’s most popular messaging app with over 2 billion monthly users as of October 2020. While WhatsApp hasn’t caught on in the US like it has in the rest of the world, it still offers social media marketing possibilities domestically...Read more

Since its launch in 2004 Facebook has achieved growth every single year, and with 2.45 billion users is still the world’s most popular social media platform. In the business realm, over 92% of marketers utilize Facebook advertising. And ‘Lead Ads’ ar...Read more