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Chantal India

Graduada en Administración de Empresas en Lisboa y un posgrado en Gestión de Productos, Chantal se ha especializado en la Publicidad en Redes Sociales. En Cyberclick lleva la gestión de cuentas y conceptualización de estrategias digitales.

Graduated with a Degree in Business Management in Lisbon and a Postgraduate degree in Product Management. Specialist in Account Management and Digital Marketing strategies, with special focus on Social Ads channel.

Author articles

Tags: Digital Advertising By Chantal India, on 21 August 2023

UTM Tracking: Measure the Success of Your Marketing

In advertising, tracking your campaigns' effectiveness is important for optimizing your marketing efforts and understanding the impact of your strategies. One powerful tool for tracking campaign performance is UTM tracking, so let's delve in! Read more

Tags: Instagram By Chantal India, on 4 August 2023

What Is Quiet Mode on Instagram? How It Works and How to Use It

Although there are studies that say that the use of cell phones should be limited to two hours a day, it is estimated that the average is almost five hours and that about half of that time is spent on social media. This has led Instagram to have a ne... Read more

Tags: Social Media & Social Ads By Chantal India, on 2 August 2023

How to Measure Social Media ROI

Social networks are an essential part of any company's marketing because they give you direct contact with your audience and allow you to create a branding strategy that is more intimate and effective. However, you may not be using them to their full... Read more

Tags: Social Media & Social Ads By Chantal India, on 30 June 2023

Instagram Reels Tutorial: The Best Transitions for Your Videos

With their popularity, visual appeal, and shareability, Reels are a surefire way to get noticed on social media. Whether you share or consume them on Instagram or TikTok, you will surely have noticed that there are certain production tricks that crea... Read more

Tags: Digital Advertising By Chantal India, on 1 June 2023

Adform: What It Is and How to Use It in Programmatic Advertising

Adform is a platform that's widely used by brands who opt for programmatic advertising. It is a type of online advertising where ad space in digital media is bought in an automated way in real time. But what exactly is Adform and how can it be used c... Read more

Tags: Social Media & Social Ads By Chantal India, on 11 May 2023

How Do I Go Live on TikTok? Steps, Tips, and Requirements

TikTok is much more than a social media network where you can upload funny dance videos and music. The platform also allows live performances through its TikTok Live function. Here, brands and content creators can interact with their audiences in rea... Read more

Tags: Online Marketing & Digital Marketing By Chantal India, on 5 May 2023

Advertising Copy: Characteristics and How to Write It

In advertising, it's said that a picture is worth a thousand words, but this is not entirely true. Writing an effective advertising copy to accompany the more visual part of your ad is crucial to get your brand's message across, communicate your camp... Read more

Tags: Social Marketing By Chantal India, on 3 May 2023

TikTok Creator Marketplace: What It Is and How to Use It

Until now, any brand that wanted to advertise through TikTok had two options. They could contact TikTokers and reach an agreement to have them advertise their brand's products or services, or the brand could create their own content and advertise thr... Read more

Tags: Redes Sociales & Social Ads By Chantal India, on 5 January 2023

The Top Trends for Social Ads in 2023

Want to give your social ads an extra boost in 2023? Are you struggling to increase the reach of your social media campaigns? Well, you've come to the right place. We have made a compilation of the top social ads trends that will bring you the best r... Read more

Tags: Social Media & Social Ads By Chantal India, on 10 November 2022

Branded Content on Instagram: Strategy, Brand Partners & Campaign Launches

Instagram is a very powerful tool for connecting with an engaging and responsive community. According to Instagram data, more than 80% of its users follow some type of brand on the platform. Read more