Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Chantal India

Graduada en Administración de Empresas en Lisboa y un posgrado en Gestión de Productos, Chantal se ha especializado en la Publicidad en Redes Sociales. En Cyberclick lleva la gestión de cuentas y conceptualización de estrategias digitales. .

Graduated with a Degree in Business Management in Lisbon and a Postgraduate degree in Product Management. Specialist in Account Management and Digital Marketing strategies, with special focus on Social Ads channel.

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Tags: Digital Advertising By Chantal India, on 1 June 2023

Adform: What It Is and How to Use It in Programmatic Advertising

Adform is a platform that's widely used by brands who opt for programmatic advertising. It is a type of online advertising where ad space in digital media is bought in an automated way in real time. But what exactly is Adform and how can it be used c... Read more

Tags: Social Media & Social Ads By Chantal India, on 11 May 2023

How Do I Go Live on TikTok? Steps, Tips, and Requirements

TikTok is much more than a social media network where you can upload funny dance videos and music. The platform also allows live performances through its TikTok Live function. Here, brands and content creators can interact with their audiences in rea... Read more

Tags: Online Marketing & Digital Marketing By Chantal India, on 5 May 2023

Advertising Copy: Characteristics and How to Write It

In advertising, it's said that a picture is worth a thousand words, but this is not entirely true. Writing an effective advertising copy to accompany the more visual part of your ad is crucial to get your brand's message across, communicate your camp... Read more

Tags: Social Marketing By Chantal India, on 3 May 2023

TikTok Creator Marketplace: What It Is and How to Use It

Until now, any brand that wanted to advertise through TikTok had two options. They could contact TikTokers and reach an agreement to have them advertise their brand's products or services, or the brand could create their own content and advertise thr... Read more

Tags: Redes Sociales & Social Ads By Chantal India, on 5 January 2023

The Top Trends for Social Ads in 2023

Want to give your social ads an extra boost in 2023? Are you struggling to increase the reach of your social media campaigns? Well, you've come to the right place. We have made a compilation of the top social ads trends that will bring you the best r... Read more

Tags: Social Media & Social Ads By Chantal India, on 10 November 2022

Branded Content on Instagram: Strategy, Brand Partners & Campaign Launches

Instagram is a very powerful tool for connecting with an engaging and responsive community. According to Instagram data, more than 80% of its users follow some type of brand on the platform. Read more

Tags: Social Media & Social Ads By Chantal India, on 19 July 2022

TikTok vs. Instagram Reels: Differences and the Best Platform for Your Brand

TikTok has become one of the favorite social media platforms for marketers. However, between TikTok and Instagram Reels, many are wondering which platform is better. TikTok has the upper hand when it comes to short vertical videos, but Reels has the ... Read more

Tags: Social Media & Social Ads By Chantal India, on 20 June 2022

Instagram Update: New Configuration for Feed and Messages (May 2022)

With more than 100 million active users per month, Instagram is one of the most popular social networks. However, in order to stay that way and facilitate interaction and communication between users, it recently updated its configuration for its main... Read more

Tags: Social Media & Social Ads By Chantal India, on 15 June 2022

What Is a Good ROAS for Facebook Ads? How to Achieve a Higher ROAS With Advertising

If you ask yourself what the most important metric is to measure the success of your Facebook Ads, you would probably think ROAS or Return on Ad Spend. This figure is equivalent to ROI, as it indicates how much profit is being generated for each doll... Read more

Tags: Social Media & Social Ads By Chantal India, on 30 May 2022

Facebook Conversion Events for Facebook Ads: 17 Ideas

Facebook advertising allows you to set up multiple types of conversion events, making it a very versatile solution for all types of brands. Read more