Native advertising is a very effective way to draw attention to your brand. But as with any marketing technique, it is essential to follow the best practices that help you achieve the desired result. Let's take a look at what they are! Read more
If you're marketing on Instagram, it's essential to track your stats. Luckily, this platform makes it very easy for you, since you can consult a lot of useful information through Instagram Insights. All you need is a business or content creator accou... Read more
In a time when most social networks rely on algorithm-based news feeds, do social media posting times still matter? The answer is yes! Read more
You might think of Pinterest as being a simple social network for creating and sharing images and pinboards, but it has become so much more than that in recent years. In fact, many businesses are now incorporating the visual platform into their digit... Read more
TikTok is one of the trendiest social networks and is estimated to have almost 700 million monthly active users worldwide. This has caused many brands to use it for advertising. To do this well, it is essential to make the most of the platform's reso... Read more
With so many platforms and communication channels available these days, it can be difficult to organize and manage all your marketing activities in a way that gives you the best possible return on your investment. You need to manage what happens, whe... Read more
As a marketing expert, you will already be familiar with the wide variety of online and offline marketing channels at your disposal for carrying out your campaigns. The right strategy includes a blend of offline and digital marketing processes, but w... Read more
Online advertising is predicted to generate $460 billion in revenue by 2024. Digital advertising has become the go-to marketing method for many businesses as people are spending more and more time online. Social media, various apps, podcasts, and sof... Read more
In the marketing world, stakeholders refers to the people or groups that are affected by the actions of a company. They are people who influence a company such as employees, suppliers, and shareholders, and even government departments or agencies can... Read more
Influencer marketing involves using the profiles of influencers on social networks to advertise a product or service. In other words, influencer marketing is just a relationship between a company and a person who has a relatively high level of visibi... Read more
