In the past, branding was something that was exclusively associated with businesses. The term would conjure up images of McDonald’s, Apple, or Coca-Cola. These days, with the right branding and marketing strategy, anyone can be a successful brand. Read more
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With so many platforms and communication channels available these days, it can be difficult to organize and manage all your marketing activities in a way that gives you the best possible return on your investment. You need to manage what happens, whe... Read more
Conversion rate optimization (CRO) is one of the most effective strategies for converting existing web traffic into paying customers, and it should form an integral part of your marketing plan. After all, what is the point of promoting your website i... Read more
LinkedIn is the ideal social network for B2B marketing. Because it is focused exclusively on professionals, it is one of the best places to find contacts that can lead to new business opportunities. Read more
In digital marketing it is essential to stay up to date with new tools and to make the most of every opportunity to connect with your target market. Because of this, we are going to talk about a very effective strategy, trigger marketing, which is cl... Read more
Customer pain points are one of the most important things for a brand to investigate. People buy to solve a problem, increase their happiness, or both. Everyone has problems, questions, and issues that they would like to solve, so consumers turn to p... Read more
In an increasingly competitive environment, emotional marketing can make the difference between the success or failure of a brand. Read more
Multichannel marketing uses a mixture of marketing techniques and channels to reach new and existing customers. Multichannel marketing can include email, direct mail, social media, events, paid ads, physical locations, and more. This approach allows ... Read more
B2B marketing is an ever changing industry with trends that come and go. Marketing in general has seen considerable changes in recent years with the shift towards digital content, and B2B marketing is no exception. The types of content people consume... Read more
Social listening gives priceless insights into what the public thinks about your brand and the products or services you offer. Traditionally brands performed surveys and market research to find out what consumers liked or disliked. In today’s busines... Read more
