When it comes to running a digital marketing campaign, there is a vast array of tools and resources out there to help you promote your content more effectively. One of the most effective tools for expanding your reach relates to link building. In fac... Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
If you work in digital marketing, then you may have come across the term negative keywords. Put simply, they are an SEO tool for filtering out closely related words and phrases that aren’t relevant to your ad’s target audience. Read more
Mystery shopping is a technique used in the marketing world to obtain objective information about your company (or your competitors) from a customer's point of view. Read more
It’s easy to set objectives for your company, but having an organized system for tracking how you are performing against them can be a bit harder. In this article, we will talk about the OKR Methodology and how it can help your company optimize, trac... Read more
Off-page SEO is a vital component of a successful marketing plan. It relates to all actions that are performed outside your website to improve your ranking on the SERPs. This includes increasing your reach and social presence and focusing on link bui... Read more
Social marketing is a sub-branch of marketing designed to encourage social change. Instead of focusing on selling a product, it sells a behavior that benefits society. This is closely linked with the principles of corporate social responsibility and ... Read more
The prices of a product are chosen by taking into account the market and the competition but they are also based on a strategy known as pricing. Choosing the right price is the key to stand out from the competition, increase sales, and achieve succes... Read more
Branding is an essential part of marketing, and brand image is one of a company's most valuable assets. But no matter how powerful a brand may be on its own, it may need help to reach certain audiences or markets or to refresh its image. The solution... Read more
In the world of marketing (and in life in general), a timely "no" can be very useful. We are often taught to be complacent and say yes to everything, but the truth is that setting boundaries is healthy and even essential. A very clear case of all thi... Read more
Network marketing is a marketing strategy that has been around for many years and is based on the distribution and sale of products through individuals. For brands, network marketing can be a great way to leverage the power of word of mouth and save ... Read more
