Social Media & Social Ads

Best Time to Post on TikTok in 2023

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By Dany Ortiz, on 4 January 2023

It's official: TikTok is booming. It has become a popular social media network among consumers and it is only growing. One of the key ways to improve the engagement of your TikToks is to publish them at the right times. Let's take a look at the best time to post on TikTok and how you can make sure you are reaching your target audience!

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Best Times to Post on TikTok By Country

If Your Audience Is Worldwide

If you want to reach TikTok users around the world, these are the best times to post on TikTok according to Influencer Marketing Hub:

  • Monday: 1:00 PM and 3:00 PM
  • Tuesday: 5:00 AM, 9:00 AM, 11:00 AM and 1:00 PM
  • Wednesday: 2:00 PM and 3:00 PM
  • Thursday: 6:00 AM, 4:00 PM, and 7:00 PM
  • Friday: 2:00 AM, 12:00 PM, 8:00 PM and 12:00 AM
  • Saturday: 6:00 PM and 7:00 PM
  • Sunday: 3:00 AM, 12:00 PM, 1:00 PM and 11:00 PM

One important thing to keep in mind is that TikTok does not currently have any function that allows you to schedule posts, and there is no other application you can link with your TikTok account to post at a specific time. Luckily, within these hours above, you have options that fit around the normal working hours of your country.

If You Want to Reach Spain and Latin America

Latin American countries are between 5-8 hours behind Spain. Therefore, the ideal way to reach all Spanish-speaking users is to publish in the afternoon in Spain, which would be in the morning in Latin America.

Best Times to Publish in Spain

If you are interested in focusing primarily on your Spanish followers, you should know that the hours with the highest number of users on TikTok are from 7 PM to 12 AM. If you post at these times, you will be able to generate more engagement.

Where Is Your Audience on TikTok?

The first key to having your posts viewed by as many people as possible is knowing when your audience is active on the app. Considering that TikTok has a global user base, this is very important. In Thailand 1 in 7 people have downloaded TikTok and in India, there are over 20 million users. In China, there are 150 million users.

Due to different time zones, where your followers live greatly affects the optimal time to post. Therefore, the first step is to know where your audience is.

The good news is that accessing this information is very easy: you just need to have a TikTok Pro account, which includes statistics on your followers including how many you have, their gender, and where they live. To upgrade to a Pro account, follow these steps:

  • Open the TikTok app and go to your profile.
  • Click the three dots in the upper right corner to access the Privacy and settings section.
  • Select Switch to Pro Account and follow the steps. If you haven’t already been, you may be asked to verify your mobile number.

Free Course TikTok for Businesses

Dany Ortiz

Inbound Marketing & Content Strategist en Cyberclick. Experta en marketing online, gestión de contenidos, estrategia en redes sociales, y creación y optimización ​de ​campañas ​en ​social ​ads. _______________________________________________________________________ Inbound Marketing & Content Strategist at Cyberclick. Expert in online marketing, content management, social media strategy, and creation and optimization of campaigns in social ads.