Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Online Sales By Nerea Boada, on 21 Jun 2021

Lead Generation: What Is It & How Forms Can Help

Lead generation is one of the pillars of inbound marketing and a part of your strategy that's worth optimizing in order to get results. To generate leads through your website, it is common to create landing pages where valuable content is offered in ...Read more

Tags: Online Sales By Dany Ortiz, on 14 Jun 2021

What Is a Sales Pipeline?

It has been proven that the more control you have over the sales pipeline or sales flow, the more benefits you get. In this article we'll explain what exactly a sales pipeline is and how you can incorporate it in your company's sales and marketing st...Read more

Tags: Online Sales By Helena Alcoverro, on 20 May 2021

What Is Customer Retention? 4 Strategies to Get Started

Customer retention is an important marketing strategy for just about every brand. It's well known that the cost of retaining existing customers is far less than obtaining new ones. That cost continues to rise with increasing advertising prices and cu...Read more

Tags: Online Sales By Laia Cardona, on 19 May 2021

What Is a Customer Journey?

These days there are many steps and touch points along a typical customer journey. In the past, customers usually saw a few ads for a product or service, perhaps requested more information, and then made a purchase. Now, a typical customer journey ca...Read more

Tags: Online Sales By Berta Ventura, on 13 May 2021

Customer Satisfaction Surveys: Why Are They Important?

In marketing, getting new customers is only part of the job. The real challenge lies in delighting them, building loyalty, and making them stay with your brand long term.Read more

Tags: Online Sales By Shanon Roberts, on 28 Apr 2021

How to Optimize Your Customer Engagement Strategy

Customer engagement is one of the most important aspects of doing business today. Customer service and retention are no longer sufficient, brands need to engage with customers across a variety of channels in ever more creative ways to stay relevant. ...Read more

Tags: Online Sales By Chantal India, on 19 Apr 2021

10 Techniques to Boost Online Sales

Boosting online sales is one of the aspirations of all marketers but competition can get tough. When the user has millions of products just a click away, how can you differentiate your brand and stand out?Read more

Tags: Online Sales By Shanon Roberts, on 08 Apr 2021

Dropshipping: What It Is & How It Can Help Your Business

Dropshipping is an extremely attractive fulfillment option for many eCommerce brands. That’s because dropshipping requires less upfront investment and means an online shop can be managed from anywhere. If you have online marketing skills but don’t wa...Read more

Tags: Online Sales By Shanon Roberts, on 29 Mar 2021

Hubspot Sales: How It Can Help Grow Your Brand

Hubspot is one of the most comprehensive marketing solutions available. It is usually associated with action automation, but it also has a sales component that helps consolidate all the information about current and potential customers: Hubspot SalesRead more

Tags: Online Sales By David Tomas, on 05 Nov 2020

How to Prepare Your eCommerce For Cyber Monday: 11 Strategies

This year hasn’t exactly been business as usual, yet according to Deloitte, many shoppers are still poised for major holiday spending. And If numbers from last spring’s lockdown are any indication, people are even more likely to shop online this holi...Read more