Customer Relationship Management (CRM) platforms have evolved dramatically over the years, and as we look ahead to 2025, they are set to become even more integral to the success of marketing strategies. Advancements in AI, automation, and customer ex... Read more
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The healthcare industry is undergoing a significant transformation, driven by advancements in technology, changes in patient behavior, and the increasing importance of digital channels, reshaping healthcare marketing into a sophisticated blend of tra... Read more
Cause marketing is a form of marketing that involves the collaborative efforts of a profit-oriented business and a non-profit organization with the purpose of achieving mutually beneficial outcomes. It is a partnership where both entities work togeth... Read more
Zero-party data refers to information that a user intentionally and proactively shares with a brand. Unlike first-party data, which is collected through user behavior on websites or apps, or third-party data, which is aggregated from various sources,... Read more
Word-of-mouth marketing (WOMM) is a strategy where consumers actively share their positive experiences with a brand, product, or service with others, thereby influencing their purchase decisions. This type of marketing is rooted in trust and authenti... Read more
Understanding your target audience is very important when conducting marketing research. There are various sampling techniques that can be used to gather representative data, and one is cluster sampling. This method is particularly useful when dealin... Read more
Brand equity is crucial for the success of any company. It translates to the brand's capital or value, achieved through effective branding efforts. But what exactly is brand equity? We'll delve into this concept and explore how to apply it in your ma... Read more
Value chain analysis is a useful business strategy that can take your brand’s marketing to the next level. Using this concept, you can add value for each transaction that you create, increasing customer loyalty and satisfaction. In this article we wi... Read more
Undifferentiated marketing, also known as mass marketing, is a strategy where a company targets its entire market with a single message and product offering. Instead of segmenting a market into different groups with different targeted marketing effor... Read more
Sustainability is integral to the modern business environment due to increasing customer demand for environmental responsibility. Therefore, sustainable marketing is a crucial strategy for modern brands to remain relevant and competitive with other c... Read more
