Zero-party data refers to information that a user intentionally and proactively shares with a brand. Unlike first-party data, which is collected through user behavior on websites or apps, or third-party data, which is aggregated from various sources,... Read more
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Word-of-mouth marketing (WOMM) is a strategy where consumers actively share their positive experiences with a brand, product, or service with others, thereby influencing their purchase decisions. This type of marketing is rooted in trust and authenti... Read more
Understanding your target audience is very important when conducting marketing research. There are various sampling techniques that can be used to gather representative data, and one is cluster sampling. This method is particularly useful when dealin... Read more
Brand equity is crucial for the success of any company. It translates to the brand's capital or value, achieved through effective branding efforts. But what exactly is brand equity? We'll delve into this concept and explore how to apply it in your ma... Read more
Value chain analysis is a useful business strategy that can take your brand’s marketing to the next level. Using this concept, you can add value for each transaction that you create, increasing customer loyalty and satisfaction. In this article we wi... Read more
Undifferentiated marketing, also known as mass marketing, is a strategy where a company targets its entire market with a single message and product offering. Instead of segmenting a market into different groups with different targeted marketing effor... Read more
Sustainability is integral to the modern business environment due to increasing customer demand for environmental responsibility. Therefore, sustainable marketing is a crucial strategy for modern brands to remain relevant and competitive with other c... Read more
Despite being a highly effective strategy, particularly due to its high open rate, SMS Marketing isn't always considered as a digital marketing strategy. Because of this, we want to explain what this strategy entails and why you should consider imple... Read more
Product positioning is a marketing strategy that is used to decide how you want your target audience to perceive your product or service. Product positioning includes establishing a distinct image and identity for your product in the consumer’s mind,... Read more
Media planning is an important part of any marketing strategy as it consists of planning the best way to deliver a message to your target audience. This involves deciding how, when, where, and why your brand is sharing content. It also incorporates a... Read more
