Despite being a highly effective strategy, particularly due to its high open rate, SMS Marketing isn't always considered as a digital marketing strategy. Because of this, we want to explain what this strategy entails and why you should consider imple... Read more
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Product positioning is a marketing strategy that is used to decide how you want your target audience to perceive your product or service. Product positioning includes establishing a distinct image and identity for your product in the consumer’s mind,... Read more
Media planning is an important part of any marketing strategy as it consists of planning the best way to deliver a message to your target audience. This involves deciding how, when, where, and why your brand is sharing content. It also incorporates a... Read more
Marketing metrics are key to determining the success of a campaign, whether it's digital advertising, brand awareness, or any other form. Although there are many types of metrics, their goal is to quantify and evaluate trends, behaviors, and outcomes... Read more
Integrated marketing is a strategic marketing approach that unifies and optimizes messaging across multiple communication channels for cohesion. It is designed to offer consumers a consistent interaction with a brand. By integrating tools, media, and... Read more
The profit margin is a metric that indicates a company's ability to generate profit through its products or services. This metric allows you to understand the profitability of a product or service and is a crucial indicator to determine whether a mar... Read more
The Delphi Technique is a method used to gather and synthesize expert opinions on a chosen topic. It can help a team find common ground to reach decisions and problem-solve collectively. The technique has been applied to a variety of fields, includin... Read more
Marketing has become essential for any company looking to improve the commercialization of its products or services. However, this field is highly dynamic, evolving as the market and consumer interactions with brands change. To create effective marke... Read more
A digital product is one that operates entirely on a digital device and is distributed over the network, meaning its inventory cannot run out and it can be bought and sold indefinitely. Read more
Conversational AI encompasses various technologies that simulate human-like conversations through the integration of natural language processing (NLP), enabling machines to comprehend and process human language, and machine learning (ML), facilitatin... Read more
