Numerical blog: the latest insights to digital marketing and online advertising.
In the world of startups technicalities tend to consume a large proportion of time and budget, leaving digital marketing to when it’s already too late. Objectives will hardly be achieved if a start-up is not able to communicate its message and value ...Read more
Just when marketers thought we were beginning to understand the millennials, it’s now time to think about the next generation: generation Z or centennials.Read more
One of the most powerful eras of the year for digital marketing is approaching: SALE! Are you ready?Read more
A target market is an idea as old as marketing itself.Read more
Content is king, they say. While that may be true, "content" is a technical term - soulless. What’s missing in today’s “digital content” is storytelling. Content on it’s own could mean a foto, a text, or even just a combination of words. Words alone...Read more
PPC or pay per click is the advertising modality on which most online campaigns are based on, such as Google advertising. For advertisers, this model was a real revolution, since until then they had to "shoot blindly", investing their budgets into ca...Read more
The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the phenomenon of LOHAS is spreading. In order to fully maximize the potential for success that lies within this target...Read more
We plan our marketing campaigns based on our target audience. With digital marketing we often think big, world-wide-web, online, Google. International marketing seeks to build global branding aimed at a broad total population – this is used in certai...Read more
Core to each viral technique is giving each user a clear incentive to share your marketing content quickly. We’re exploring how each technique has proven to be a fun way to for users to spread content virally. These proven viral marketing campaigns ...Read more
There’s been a lot of buzz around artificial intelligence in recent years and surely that’s not going to change any time soon. As technology evolves, we’re reaching new heights of artificial intelligence systems capable of more human customer interac...Read more
