Marketing Blog

  • There are no suggestions because the search field is empty.

Marketing Blog

Discover the latest trends and updates in digital marketing and sales on Cyberclick's Numerical Blog. Subscribe and stay up to date!

Tags: Digital Marketing By Chantal India, on 3 October 2024

Brand Equity: What It Is and How to Apply It in Marketing

Brand equity is crucial for the success of any company. It translates to the brand's capital or value, achieved through effective branding efforts. But what exactly is brand equity? We'll delve into this concept and explore how to apply it in your ma... Read more

Tags: Digital Marketing By Anna Ribas, on 2 October 2024

Your Guide to Value Chain Analysis

Value chain analysis is a useful business strategy that can take your brand’s marketing to the next level. Using this concept, you can add value for each transaction that you create, increasing customer loyalty and satisfaction. In this article we wi... Read more

Tags: Digital Marketing By Diana Palau, on 1 October 2024

Undifferentiated Marketing: What Is It and What Are the Benefits?

Undifferentiated marketing, also known as mass marketing, is a strategy where a company targets its entire market with a single message and product offering. Instead of segmenting a market into different groups with different targeted marketing effor... Read more

Tags: Digital Marketing By Anna Ribas, on 17 September 2024

Sustainable Marketing Trends Brands Need to Know

Sustainability is integral to the modern business environment due to increasing customer demand for environmental responsibility. Therefore, sustainable marketing is a crucial strategy for modern brands to remain relevant and competitive with other c... Read more

Tags: Digital Marketing By Berta Ventura, on 12 September 2024

What Is SMS Marketing?

Despite being a highly effective strategy, particularly due to its high open rate, SMS Marketing isn't always considered as a digital marketing strategy. Because of this, we want to explain what this strategy entails and why you should consider imple... Read more

Tags: Digital Marketing By Diana Palau, on 11 September 2024

Product Positioning: What It Is and How to Do It Well

Product positioning is a marketing strategy that is used to decide how you want your target audience to perceive your product or service. Product positioning includes establishing a distinct image and identity for your product in the consumer’s mind,... Read more

Tags: Digital Marketing By Berta Ventura, on 10 September 2024

Effective Media Planning Strategies for Marketers

Media planning is an important part of any marketing strategy as it consists of planning the best way to deliver a message to your target audience. This involves deciding how, when, where, and why your brand is sharing content. It also incorporates a... Read more

Tags: Digital Marketing By Chantal India, on 5 September 2024

Share of Voice: Definition and Practical Applications

Marketing metrics are key to determining the success of a campaign, whether it's digital advertising, brand awareness, or any other form. Although there are many types of metrics, their goal is to quantify and evaluate trends, behaviors, and outcomes... Read more

Tags: Digital Marketing By Chantal India, on 3 September 2024

Your Guide to Integrated Marketing

Integrated marketing is a strategic marketing approach that unifies and optimizes messaging across multiple communication channels for cohesion. It is designed to offer consumers a consistent interaction with a brand. By integrating tools, media, and... Read more

Tags: Digital Marketing, Online Sales By Tanit de Pouplana, on 29 August 2024

How Do You Calculate Profit Margin and What Types Are There?

The profit margin is a metric that indicates a company's ability to generate profit through its products or services. This metric allows you to understand the profitability of a product or service and is a crucial indicator to determine whether a mar... Read more