In 2022, video marketing is more essential than ever. 86% of companies use video advertising as part of their digital marketing strategy, and 80% of global internet traffic this year will come from downloading and viewing audiovisual content. Read more
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A video tutorial is a very popular type of content within video marketing, as it allows brands to provide a lot of value in an effective way. It is not necessary to have video editing knowledge to make them since there are numerous tools that can mak... Read more
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Marketers have long known that personalization is key to improving results, but did you know that you can also apply it to your video marketing strategy? Read more
In a world dominated by the Internet, the demand for digital and visual content has grown exponentially. Marketing has become more competitive, and many companies are always looking for new techniques to stand out. Because of this, a compelling story... Read more
Creating audiovisual content is one of the best ways to appeal to your audience, especially on social networks. One of the main advantages of using this type of content in a video marketing strategy is the speed at which information can reach a large... Read more
While viral video marketing is made more easily achievable with social media, social media virality and video virality are not the same. By nature, videos allow brands to make long-form and interactive content that touches audiences in a meaningful w... Read more
Using live videos on social networks is gaining rapid popularity as a marketing tactic. Take a look at these figures: Read more
Live Streaming has become one of the most popular forms of entertainment in recent years. And eSports has emerged as its unexpected overachiever with gamers streaming their performances to audiences around the world. Esports competitions are even fil... Read more
While most information regarding keyword research focuses on Google, YouTube is in fact (behind Google) the web’s second most popular search engine, and YouTube SEO is absolutely essential for channel growth. In this post we’ll break down what YouTub... Read more
Did you know that your competitors are already using video in their content strategy? According to a recent study by HubSpot, 81% of brands are currently doing video marketing. Read more
