Chatbots allow users to get answers quickly and immediately and to resolve concerns through having a human-like conversation that is simulated and processed by software equipped with artificial intelligence. They are used widely in digital marketing,... Read more
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If you do account-based inbound marketing, there's one HubSpot feature you can't afford to miss: HubSpot Target Accounts. With it, your marketing and sales teams will have a place to keep track of noteworthy accounts for the company and can quickly f... Read more
Chatbots improve aspects like customer service and order management. Did you know that you can also use them to generate leads for marketing? Read more
Some marketing teams resist the idea of giving away free content online that holds educational value, for fear of it resulting in less profit. Have you ever found yourself wondering: Why would clients purchase our products and services if we have alr... Read more
In any inbound marketing strategy, there must be forms since they are a very valuable source of information. Of course, there are different types of forms depending on the data you want to obtain from your visitors and the objectives you are looking ... Read more
Content marketing will be one of the areas that companies invest in the most in the next few years. However, as technology and consumer habits evolve, the way content is created will also have to change. Read more
For your marketing plan to be effective, you a strategic approach that outlines what type of content you are going to create and why. Read more
Including online surveys in your lead generation strategy allows you to accomplish two objectives at the same time: getting to know your audience's feedback and preferences and obtaining valuable customer data that can help you optimize your marketin... Read more
The call to action or CTA is an essential component of any inbound marketing strategy. It is what nudges a user to perform a certain action. It is in the form of a button or link with striking and compelling text that encourages the user to click on ... Read more
What is inbound marketing? It is a marketing method based on providing the right content at the right time for your users. The end goal is to increase sales and organically attract more people to your business. It's non-disruptive and doesn't interru... Read more
