Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: Inbound Marketing By Dany Ortiz, on 5 November 2021

20 Ways to Increase Brand Awareness in Inbound Marketing

The inbound marketing methodology is based on attracting users to your company in non-invasive ways, then converting them into leads and finally into customers. To do this, the first step is to make them discover your brand. But how can you generate ...Read more

Tags: Inbound Marketing By Laia Cardona, on 21 October 2021

Pillar Pages and Topic Clusters: Examples and Strategy [+video]

For years and years, inbound marketing and SEO strategies have been based around individual keywords. But user behavior and the way search engines work are constantly changing. The result is that we have to rethink the way we organize our content.Read more

Tags: Inbound Marketing By Laia Cardona, on 11 October 2021

MQL and SQL in Inbound Marketing: How to Generate and Measure Leads

Lead generation is a fundamental pillar of inbound marketing. But as marketers know, not all leads are the same.Read more

Tags: Inbound Marketing By Helena Alcoverro, on 7 September 2021

Content Creation: Ideas and Tools to Get You Started

Content creation is a vital component of any marketing strategy. The right content creation strategy can help you attract and engage your audience, increase your views and shares, and boost customer retention. Read more

Tags: Inbound Marketing By Helena Alcoverro, on 31 August 2021

What Is Brand Activation?

Brand activation is an increasingly popular marketing tool used to promote brands in creative and memorable ways. Essentially, it is the process of increasing awareness and engagement through some kind of brand experience. Read more

Tags: Inbound Marketing By Shanon Roberts, on 11 August 2021

3 Buyer Persona Examples

Buyer personas are an essential tool in any inbound marketing strategy. They help you understand your ideal customer, what they’re looking for, and how you can best interact with them. Read more

Tags: Inbound Marketing By Jorge Vergara, on 23 June 2021

Interactive Content: What It Is & How to Use It in Marketing

Content marketing is one of the most used resources in the field of digital marketing. However, because there are countless brands creating content, this has led to a high level of saturation and most of them go unnoticed. How can you gain (or regain...Read more

Tags: Inbound Marketing By Helena Alcoverro, on 22 April 2021

How to Start a Blog for Your Business

Starting a blog for your business is a relatively easy process but should follow some important first steps. You might be asking yourself, “Are blogs still relevant for inbound marketing in 2021?” The answer is a resounding yes. Even in the age of vi...Read more

Tags: Inbound Marketing By David Tomas, on 2 March 2021

Lead Tracking: How to Get It Right and Drive Sales

Generating leads is a crucial step in any inbound marketing strategy. It’s only the beginning, however, in nurturing leads into paying customers. And that process requires tracking and guiding your leads each step of the way. Read more

Tags: Inbound Marketing By Oier Gil, on 10 February 2021

What is a Webinar and How to Use it in Your Marketing Strategy?

Webinars have become a key piece in many inbound marketing strategies. With more online activity than ever before, webinars can be excellent lead generators for brands and provide more value for users. Read more

Content not found