In the competitive business world, converting leads into paying customers is more important than ever. As a business owner navigating the intricate landscape of modern marketing, your journey involves attracting potential customers and converting the... Read more
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In the world of marketing, there are different types of companies: those that develop an inbound marketing strategy, those that create branding strategies, and those that implement both independently. However, few companies actually combine these two... Read more
Earning a HubSpot Certification is a fantastic way to grow your marketing knowledge and show others that you’re up to date with industry trends. HubSpot Certifications are free courses that help people advance their knowledge of digital marketing met... Read more
Most people reject calls from unknown numbers, so cold calling is not the best way to generate leads. Below, we're sharing alternatives for getting prospective clients in a quicker and more effective way. Read more
A CRM is an essential tool for the marketing and sales teams of any company. However, the current market offers a wide range of brands providing this service, making it challenging to choose between them. Two highly popular options known for their ef... Read more
For a long time, outbound marketing was the primary strategy used by companies to attract customers. This method, which relied on direct calls, media advertising, and billboards, among others, gradually lost strength (though it did not disappear comp... Read more
Inbound marketing is based on attracting users to your brand by offering them value. This basic premise has evolved over the years, as the technological possibilities for attracting new customers, accompanying them through the conversion funnel and b... Read more
Any company, regardless of its size, needs a good marketing plan, as this is the only way to achieve success. This plan would be a document that specifies the actions to be carried out within a certain period of time, as well as the objectives and re... Read more
When it comes to obtaining qualified leads (potential customers), inbound marketing is one of the best strategies for quality results. The strategy is based on capturing future buyers through the creation of valuable content that solves users’ questi... Read more
Good marketers know that if you can’t measure it, you can’t improve it. Therefore, it is essential to monitor the results of your inbound marketing campaigns through periodic reports. Read more
