Any company, regardless of its size, needs a good marketing plan, as this is the only way to achieve success. This plan would be a document that specifies the actions to be carried out within a certain period of time, as well as the objectives and re... Read more
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When it comes to obtaining qualified leads (potential customers), inbound marketing is one of the best strategies for quality results. The strategy is based on capturing future buyers through the creation of valuable content that solves users’ questi... Read more
Good marketers know that if you can’t measure it, you can’t improve it. Therefore, it is essential to monitor the results of your inbound marketing campaigns through periodic reports. Read more
Inbound marketing and marketing automation go hand in hand. In fact, according to Aberdeen Group, nearly 70% of B2B companies use marketing automation platforms or are in the process of adopting one, and B2C companies have also joined the trend. Read more
Attribution marketing is one of the essential pillars of inbound marketing. Understanding where conversions come from is essential to knowing how to optimize all of your marketing processes. Read more
Inbound marketing has changed the way we understand sales. Instead of going after potential customers to try to convince them to buy, the customer is at the center, and we must always be providing valuable content that matches what stage of the buyer... Read more
HubSpot and Salesforce are two of the best CRM platforms in marketing today. If you are looking to implement a CRM system for your business, you might be wondering if you should go with HubSpot vs. Salesforce. We're here to help you choose the best o... Read more
Inbound marketing is a method that aims to attract customers with valuable content that solves their needs. It accompanies a lead from the first moment he or she comes into contact with the brand until a sale is made, but never really leaves him or h... Read more
![Pillar Pages and Topic Clusters: Examples and Strategy [+video]](https://156214.fs1.hubspotusercontent-na1.net/hub/156214/hubfs/blog/Pillar%20Pages%20and%20Topic%20Clusters_%20Examples%20and%20Strategy.jpg?width=758&height=396&name=Pillar%20Pages%20and%20Topic%20Clusters_%20Examples%20and%20Strategy.jpg "Pillar Pages and Topic Clusters: Examples and Strategy [+video]")
For years and years, inbound marketing and SEO strategies have been based around individual keywords. But user behavior and the way search engines work are constantly changing. The result is that we have to rethink the way we organize our content. Read more
In inbound marketing, generating leads is only the first part of the job. You need to accompany users throughout the entire conversion funnel so that they become loyal customers. Read more
