Earned media refers to the publicity a company or brand receives through organic means, rather than paid advertising or owned media (like your website or social media channels). It includes any content created and shared by others about your brand - ... Read more
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Geofencing is a dynamic location-based technology that has transformed how businesses interact with consumers in real-time. By creating virtual boundaries around a specific geographical area, geofencing allows brands to trigger targeted marketing act... Read more
Amazon DSP is Amazon’s programmatic advertising tool that allows you to manage such campaigns across various platforms within its ecosystem. Examples include Amazon Marketplace, Amazon Music, Fire TV, Twitch, Audible, IMDb, and Kindle, among other in... Read more
OOH, or Out-of-home advertising encompasses any visual advertising media found outside of the home, including billboards, bus wraps, digital signage, and street furniture like bus shelters and kiosks. In an era where digital screens dominate our atte... Read more
Before we get anyone’s hopes up, let us start off by making one thing very clear: there is no magic number that works for every campaign, no one-size-fits-all answer to this very common question. That being said, understanding the typical timelines a... Read more
Supply side platform or SSPs are part of a programmatic advertising system that also involves demand side platforms or DSPs. Read more
The Ansoff Matrix is a sales and marketing strategy used to identify the most suitable path for expanding and growing a business based on the product (new or existing) to be marketed and the market (new or existing) in which it will be marketed. Read more
Amazon PPC (Pay-per-Click) Ads is a part of Amazon's sophisticated advertising platform that allows sellers to bid on keywords to promote their products in Amazon's search results and product listings. Users access the Amazon platform with an active ... Read more
ROI (Return On Investment) and ROAS (Return on Advertising Spend) are two fundamental Key Performance Indicators (KPIs) in marketing. ROI gauges the overall returns a company has earned through both online and offline channels concerning the investme... Read more
![The 8 Types of Digital Advertising [Infographic]](https://156214.fs1.hubspotusercontent-na1.net/hub/156214/hubfs/04.%20BLOG/The%208%20Types%20of%20Digital%20Advertising%20%5Binfographic%5D%20%281%29.jpg?width=758&height=396&name=The%208%20Types%20of%20Digital%20Advertising%20%5Binfographic%5D%20%281%29.jpg "The 8 Types of Digital Advertising [Infographic]")
Digital advertising has expanded over the years to include many different formats, styles, and platforms. The biggest difference between digital advertising and offline advertising is the ability to create highly segmented audiences to truly reach th... Read more
